The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities.

Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Tailored for an audience of researchers, industry experts, academicians, policymakers, and students, this book transcends conventional discussions on the metaverse. It scrutinizes the implications for public policy and unveils opportunities for entrepreneurial ventures across various industries. From business and services to education, healthcare, travel, tourism, hospitality, entertainment, digital payments, and digital currency, the book examines the metaverse's impact on diverse sectors. As the metaverse continues to unfold, New Business Frontiers in the Metaverse invites scholars and visionaries to engage in a thought-provoking exploration, offering a detailed guide to navigate challenges and seizing the opportunities embedded in this revolutionary digital paradigm shift.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Blockchain Applications in the Metaverse
Challenges Shaping the Future of Metaverse Entrepreneurship
Cyber Fraud in the Metaverse
Data and Identity Security in the Metaverse
Digital Currency in the Metaverse
Digital Twin Technology and its Role in the Metaverse
Entrepreneurial Opportunities in the Metaverse
Future Pathways for Entrepreneurial Ventures in the Metaverse
Integrated Technologies of the Metaverse
Metaverse and Industry 4.0 in Business and Educational Settings
Web 5.0

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Editor/Author Biographies

Shivani Inder has done Ph.D. in finance. She is a certified Cost and Management Accountant (CMA). She has done M.B.A (finance) and M.F.C. She is currently working as Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. Her domain areas are corporate finance, accounting and entrepreneurship. She has more than ten years of teaching experience. She is associated with professional bodies and review for reputed journals.

Shuchi Dawra is Professor, Chitkara Business School, Chitkara University, Punjab, India. She is a Doctorate in in the domain of human resource management and organizational behaviour from Panjab University, Chandigarh, India. She has varied experience of 16 years in industry and academia with expertise in HRM practices, work-life balance (WLB), TQM, CSR and HR analytics. She is M Com, MBA(HR), UGC(NET); and is HR analytics certified from the IIM, Rohtak. Her area of expertise include Global Practices in HRM, Organizational Behaviour & Research. She has successfully supervised two doctoral research on TQM in Higher Education in Engineering and Work Life Balance; at present she is mentoring 4 Phd Research Scholars(Senior Corporate Executives and academicians) in the Research domains of Self efficacy and Internships, CSR & leadership; and Work life Balance.She has her research publication in reputed international and national journals. She is also a reviewer, and has chaired sessions in the conferences.

|Kyla L. Tennin - Editor|Kyla Tennin is a United Nations Global Ambassador for Peace (for the African Union 6th Region, African Diaspora) for women’s empowerment, economic development, financial investment, and sustainable development goals achievement. Including an industry practitioner and DM (Doctor) in Management and Organizational Leadership. She focuses on Change Management and mixed methods empirical research as a Management Consultant, for continuous improvement, business transformation, and recovery during and after internal/external crisis to nations, institutions, and individual’s lives. Her career began in December 2002 in banking and financial services at Wells Fargo Bank, N.A. (North America), Wells Fargo Financial, LLC, US Bank, and SunTrust Banks, Inc. with affiliate relationships at Wells Fargo Advisors, Wells Fargo Investments, Wells Fargo Business Banking (Commercial), Wells Fargo Student Loans, Wells Fargo Home Mortgage, and Wells Fargo Card Services. With roles in/as banker, underwriting, financial crime compliance (OFAC, MTR, CTR, SEC), loan administration, for example, and leadership roles in Credit Management & Analysis, Credit Risk, Risk Management, Cash Management, Front Office (in the Branch) and Back Office (in the operations center), Bank Products and Services (cross-selling), Lending, Suppliers/Vendor Management and Procurement, Operations, and Corporate Banking (like for hospitals and clinics). She has media and press appearance in Forbes, ABC, Fox News, Yahoo! Finance, U.S. News & World Reports, Financial Times, CNBC Arabia on Middle East and US Economic Outlook

Sandhir Sharma is Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 43 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. His research has widely published in various newspapers. Currently, he is serving as Dean, Chitkara Business School & visiting faculty to Binus University, Indonesia and University of Applied Sciences, Osnabruck, Germany. He has been instrumental in scaling Chitkara Business School operations from 60 students & one program to 1200 plus students & more than 12 programs with in span of 8 years. In his last assignment, Dr. Sharma set up a B-School in Ludhiana and was instrumental in taking that B-School to pinnacle of glory in the region.

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