The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities.

Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Tailored for an audience of researchers, industry experts, academicians, policymakers, and students, this book transcends conventional discussions on the metaverse. It scrutinizes the implications for public policy and unveils opportunities for entrepreneurial ventures across various industries. From business and services to education, healthcare, travel, tourism, hospitality, entertainment, digital payments, and digital currency, the book examines the metaverse's impact on diverse sectors. As the metaverse continues to unfold, New Business Frontiers in the Metaverse invites scholars and visionaries to engage in a thought-provoking exploration, offering a detailed guide to navigate challenges and seizing the opportunities embedded in this revolutionary digital paradigm shift.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Blockchain Applications in the Metaverse
Challenges Shaping the Future of Metaverse Entrepreneurship
Cyber Fraud in the Metaverse
Data and Identity Security in the Metaverse
Digital Currency in the Metaverse
Digital Twin Technology and its Role in the Metaverse
Entrepreneurial Opportunities in the Metaverse
Future Pathways for Entrepreneurial Ventures in the Metaverse
Integrated Technologies of the Metaverse
Metaverse and Industry 4.0 in Business and Educational Settings
Web 5.0

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Editor/Author Biographies

Shivani Inder has done Ph.D. in finance. She is a certified Cost and Management Accountant (CMA). She has done M.B.A (finance) and M.F.C. She is currently working as Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. Her domain areas are corporate finance, accounting and entrepreneurship. She has more than ten years of teaching experience. She is associated with professional bodies and review for reputed journals.

Shuchi Dawra is Professor, Chitkara Business School, Chitkara University, Punjab, India. She is a Doctorate in in the domain of human resource management and organizational behaviour from Panjab University, Chandigarh, India. She has varied experience of 16 years in industry and academia with expertise in HRM practices, work-life balance (WLB), TQM, CSR and HR analytics. She is M Com, MBA(HR), UGC(NET); and is HR analytics certified from the IIM, Rohtak. Her area of expertise include Global Practices in HRM, Organizational Behaviour & Research. She has successfully supervised two doctoral research on TQM in Higher Education in Engineering and Work Life Balance; at present she is mentoring 4 Phd Research Scholars(Senior Corporate Executives and academicians) in the Research domains of Self efficacy and Internships, CSR & leadership; and Work life Balance.She has her research publication in reputed international and national journals. She is also a reviewer, and has chaired sessions in the conferences.

Kyla Tennin is a United Nations Global Ambassador for Peace (for the African Union 6th Region, African Diaspora) for women’s empowerment, economic development, investment, and sustainable development goals achievement. Including an industry practitioner and DM (Doctor) in Management and Organizational Leadership. She focuses on Change Management and mixed methods empirical research as a Management Consultant, for continuous improvement, business transformation, and recovery during and after internal/external crisis to nations, institutions, and individual’s lives. She is PhD Faculty of Corporate Governance at Woolf University and WDC Leadership School UK/USA, and Fellow-in-Residence and Lead Researcher at University of Phoenix College of Doctoral Studies, Center for Leadership Studies and Organizational Research (CLSOR). Also, she is a leader in various roles at investment forums, conferences, and summits where she works with Presidents of Nations, Heads of Banks, Prime Ministers, High Commissioners, and Chambers of Commerce and other business leaders to strategize and make business decisions to help businesses start-up, advance, and/or scale to improve economic development, promote social justice, and create jobs in various nations. Including at the World Business Angels Investment Forum (WBAF). An affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI), where the vision is to promote social justice, create jobs, financial inclusion, and innovative financial instruments for innovators, startups, and SMEs, helping them to scale. Dr. Tennin is also affiliated with the International Monetary Fund, World Bank Group, and Parliamentary Network to enhance economies and various forms of businesses. She is an OB/GYN MD track turned DM (doctor) with background in biology, biotechnology, and organic and biochemistry, with major emphasis in women and gender studies, has project management and lean six sigma certifications, a Master of Business Administration (MBA), and is a Ph.D. Fellow at the Global Peace Institute, headquartered in the United Kingdom. She contributed to the accreditation process at the University of Phoenix College of Doctoral Studies and completed additional studies (to launch and scale corporations) at Harvard, Stanford, Yale, University of Cape Town, Cornell University - The Bank of America Institute for Women’s Entrepreneurship at Cornell (certificate in Women’s Entrepreneurship – sponsored by Bank of America), and University of Glasgow to name a few. She has personally written approximately 18 books, 3 book chapters with colleagues, 3 patents, several other intellectual properties, and nearly 85 research reports, later conceptualized into products and services for global businesses. Dr. Tennin has presented research and posters in practitioner and academic conferences, workshops, and international webinars. She has professional experience in the financial services and investments, hospitality, restaurant, consumer products/beauty, and healthcare industries, with 95% of her experience spent in financial services and higher education. Her career began in banking/financial services at Wells Fargo Bank, N.A. (North America), Wells Fargo Financial, LLC, US Bank, and SunTrust Banks, Inc. with affiliate relationships at Wells Fargo Advisors, Wells Fargo Investments, Wells Fargo Business Banking, Wells Fargo Student Loans, Wells Fargo Home Mortgage, and Wells Fargo Card Services. Dr. Tennin has 23 years of experience in higher education and 17 years owning her own global conglomerate corporation, which she built while homeless, to recover for self-sufficiency, to recover financially, and create jobs for people. Operating in 31 countries, with 24 locations, on 6 continents, and 2 world headquarters. She was awarded over 30 corporate awards, mentored entrepreneurs for 22 years with global organizations and world-renowned corporations and banks as sponsors, and currently owns a business academy, women’s entrepreneurship academy, and women’s entrepreneurship bootcamp program where entrepreneurship, resilience, finance, pricing and tax strategy, research methodology and data analysis for consultants, digital transformation, property ownership, and other courses are taught. Her areas of expertise and research interests are strategy, entrepreneurship, cosmeceuticals, economic development, emerging markets, multinationals, corporate governance, well-being/burnout, and women’s empowerment.

Sandhir Sharma holds a Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 94 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. His research has widely published in various newspapers. Currently, he is serving as Pro Vice Chancellor, Chitkara Business School & visiting faculty to Binus University, Indonesia and University of Applied Sciences, Osnabruck, Germany. He has been instrumental in scaling Chitkara Business School operations from 60 students & one program to 3500 plus students & more than 12 programs with in span of first 10 years. In his last assignment, Dr. Sharma set up a B-School in Ludhiana and was instrumental in taking that B-School to pinnacle of glory in the region. He is widely travelled all across the globe for participation in academic events. He is an active member of various management associations and University bodies. He has guided more than 5000 students in the field of business management all across streams of Commerce and Management so far. He is serving as consultant to various SME organizations in the area of strategy formulation. He is Major Guide to 8 Ph.D. Scholars from Academia and Industry. As of now, eight of his students have already completed their Ph.D. successfully in the fields of Neuromarketing| Consumers| Foods| Organic Foods, Work Engagement, Brands |Brands Personality| Brand love, Television|Broadcasting|Digital Television and Green Marketing| Consumer Behaviour. He has filed 14 patents in the fields of Health sciences, life sciences, social sciences, technology and industrial products.

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