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Free Journal Article Examines the Intracacies of the Consumer Decision Process

‘Tis the Season for Online Shopping

By IGI Global on Dec 27, 2012
Tis the Season for Online ShoppingThe appeal of online shopping seems obvious: no traffic, no lines, stress-free browsing. Online shopping continues to increase in popularity every year. With the 2012 holiday season now behind us, retailers witnessed a substantial increase in the number of customers who would rather stay at home in their pajamas than venture out to do their holiday shopping.

According to the Daily Perk, analysts with Forrester predicted the total of online sales for the 2012 holiday shopping season to total an estimated $68.4 billion, a 15% increase from 2011.

“The real shopping frenzy seems to be taking place online,” says Daniel Gross of The Daily Beast. “It’s not just that shopping online is more convenient and easy than braving the crowds at the mall. Rather, it seems that a lot of what kids want today can only be purchased online: iTunes and Amazon gift cards, music, movies, e-books, and apps…On Wednesday, December 19, for example, online sales were up 39.8 percent from the comparable day the year before; on Thursday, December 20, online sales were up a stunning 61.8 percent from the year before.”

In the article, “The Role of Extrinsic Cues in Consumer Decision Process in Online Shopping Environments”, IGI Global contributor C. Ranganathan states: “In the past few years, the Internet has emerged as a vibrant marketplace for consumers and sellers of various goods and services. Though still a small slice of the total shopping pie, the Internet has become an important outlet for many retailers and suppliers.”

Published in IGI Global’s current Journal of Electronic Commerce in Organizations (JECO), the article discusses online shopping environments and highlights Ranganthan’s research on the interface, transaction, and vendor image cues that play into the important predictors of online purchase intentions.

“Online merchants must learn to compensate for the absence of a physical environment by using distinct cues in the form of site features, functionalities, and utilities to enhance online purchase intentions in the minds of consumers,” Ranganthan says.

In encouragement of studies in electronic commerce, IGI Global is offering complimentary access to C. Ranganathan’s article in the Journal of Electronic Commerce in Organizations (JECO). Click here to view “The Role of Extrinsic Cues in Consumer Decision Process in Online Shopping Environments”.

The mission of JECO is to present comprehensive research on the understanding of social, cultural, organizational, and cognitive impacts of electronic commerce technologies and advances on organizations around the world. JECO is one of the 150 journals in the IGI Global InfoSci Journals Database. This collection contains more than 9,000 articles in over 200 different topic areas covering cutting-edge information science and technology. Follow this link for more information on InfoSci Journals, premier indices, and articles OnDemand.
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