Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
Core Reference Title

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Noted as an IGI Global Core Reference Title in Business & Management for 2019.

David J. Finch (Mount Royal University, Canada), Norm O'Reilly (University of Guelph, Canada), Gashaw Abeza (Towson University, USA), Brad Clark (Mount Royal University, Canada) and David Legg (Mount Royal University, Canada)
Release Date: October, 2019|Copyright: © 2020 |Pages: 185
ISBN13: 9781799815389|ISBN10: 1799815382|EISBN13: 9781799815402|DOI: 10.4018/978-1-7998-1538-9

Description

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world?

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence
  • Competitive Gaming
  • Global Business
  • Interactive Media
  • Mainstream Media
  • Online Community
  • Risk Management
  • Social Networking
  • Sponsorship Branding
  • Viewer Diversity

Table of Contents and List of Contributors

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