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This Book Bundle Includes 16 Scholarly Titles

IGI Global Announces the Marketing and Customer Relationship Management Topic Collection

By IGI Global on Oct 7, 2013
FOR IMMEDIATE RELEASE

Hershey, PA – October 7, 2013– IGI Global, an international publishing company specializing in high-quality research publications in the fields of computer science and information technology management, is pleased to announce the release of the Marketing and Customer Relationship Management Topic Collection.

Marketing business processes, services, and communications are important factors in the management of superior customer relationships. The Marketing and Customer Relationship Management collection includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. This comprehensive set of 16 scholarly titles covers topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and many more. These titles represent IGI Global’s distinct coverage on the importance of a cohesive connection between customer relations and marketing strategies.

  • Cases on Consumer-Centric Marketing Management, edited by Vimi Jham (Institute of Management Technology, Dubai) and Sandeep Puri (Institute of Management Technology, Ghaziabad).
  • Consumer Information Systems and Relationship Management: Design, Implementation, and Use, edited by Angela Lin (University of Sheffield, UK), Jonathan Foster (University of Sheffield, UK) and Paul Scifleet (Charles Sturt University, Australia).
  • Marketing Decision Making and the Management of Pricing: Successful Business Tools, authored by Dr. Rajagopal (EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico).
  • E-Marketing in Developed and Developing Countries: Emerging Practices, edited by Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt) and Riyad Eid (United Arab Emirates University, UAE).
  • Consumption Culture in Europe: Insight into the Beverage Industry, edited by Carmen R. Santos (University of Leon, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland) and Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania).
  • Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania) and Mohammad Fateh Ali Khan Panni (City University, Bangladesh).
  • Services Customization Using Web Technologies, authored by Dimitris Kardaras (Athens University of Economics and Business, Greece) and Bill Karakostas (City University, London, UK).
  • Online Advertising and Promotion: Modern Technologies for Marketing, authored by Payam Hanafizadeh (Allameh Tabataba'i University) and Mehdi Behboudi (Islamic Azad University, Iran).
  • Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, edited by Andreas Meier (University of Fribourg, Switzerland) and Laurent Donzé (University of Fribourg, Switzerland).
  • Branding and Sustainable Competitive Advantage: Building Virtual Presence, edited by Avinash Kapoor (Management Development Institute (MDI), India) and Chinmaya Kulshrestha (Management Development Institute (MDI), India).
  • Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus, edited by Ricardo Colomo-Palacios (Universidad Carlos III de Madrid, Spain), João Varajão (University of Trás-os-Montes e Alto Douro, Portugal) and Pedro Soto-Acosta (University of Murcia, Spain).
  • Customer-Centric Knowledge Management: Concepts and Applications, edited by Minwir Al-Shammari (University of Bahrain, Bahrain).
  • Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray (Anadolu University, Turkey) and Serdar Sever (Anadolu University, Turkey).
  • Advanced Technologies Management for Retailing: Frameworks and Cases, edited by Eleonora Pantano (University of Calabria, Italy) and Harry Timmermans (Eindhoven University of Technology, The Netherlands).
  • Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA) and Neal M. Burns (University of Texas, Austin, USA).
  • Handbook of Research on Mobile Marketing Management, edited by Key Pousttchi (University of Augsburg, Germany) and Dietmar G. Wiedemann (University of Augsburg, Germany).
These titles represent IGI Global’s distinct coverage of technology and its impact on economic development. For more information on these titles and this collection, visit the Marketing and Customer Relationship Management web page. IGI Global Topic Collections are affordable and authoritative bundled collections of world-renowned reference publications on the hottest topics in information science and technology research. Each topic collection is available in both print and electronic formats and contain between 16–22 individual titles bundled for a fraction of the individual list price. They include both backlist and frontlist titles allowing for a greater breadth of coverage. View other Topic Collections.

About IGI Global: Established in 1988, IGI Global, headquartered in Hershey, Pennsylvania, is a leading academic publisher of books, journals, encyclopedias, teaching cases, proceedings, and databases. Offering premier and peer-reviewed content to international researchers, librarians, and universities, their publications focus on the utilization and management of information science and technology in areas such as: education, social science, library and information science, healthcare, business management, public administration, computer science, and engineering. More information at: www.igi-global.com.

Contact: Ann Lupold
Title: Newsroom Contact
Address: 701 E. Chocolate Avenue, Hershey, PA 17033
Email: alupold@igi-global.com
Tel.: 717-533-8845 x132
Fax: 717-533-8661
Web: www.igi-global.com
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