This article seeks to find the uses and gratification that consumers receive by using digital media during the lockdown when there is a situation of Covid. This article tries to provide a more... Show More

This article seeks to find the uses and gratification that consumers receive by using digital media during the lockdown when there is a situation of Covid. This article tries to provide a more comprehensive understanding of why consumers use digital media. Exploratory research was conducted. In-depth interviews were conducted with over 30 individuals who use social media or digital media during the lockdown. This study identified eight implications of uses and gratifications for using digital media. They are social interaction, seeking information, time-pass, entertainment, relaxation, expression of opinion, information sharing, and knowledge about others.

An online survey of 200 participants was conducted on the experiences of sharing material and immaterial artifacts, focusing on interaction with non-media content types. The survey included six... Show More

An online survey of 200 participants was conducted on the experiences of sharing material and immaterial artifacts, focusing on interaction with non-media content types. The survey included six categories of sharing: music preferences, travel plans, sports activities, apartments and vehicles, virtual items in online games, and dietary preferences. The study identified factors that motivate participation in content-mediated interaction: discovery, curating self, connectedness, collaboration, enjoyment, and instrumental motivations, as a set of six motivating factors driving contemporary sharing practices. The authors consolidated findings from earlier work on motivations to share personal content, validating the set of motivating factors with the six selected non-media types of content. The results suggest that both extrinsic and intrinsic motivations affect content sharing practices. Furthermore, motivating factors were mapped to the reported positive and negative experiences, in order to understand their relation and to discuss their capacity to guide user experience design.

Social media movements take place in an increasingly volatile technological landscape. Researchers who want to analyse their spread must navigate methodological challenges relating to data... Show More

Social media movements take place in an increasingly volatile technological landscape. Researchers who want to analyse their spread must navigate methodological challenges relating to data accessibility, combining qualitative and quantitative data, and remaining attentive to the shifting technological affordances of social media platforms. In response to key challenges, the paper outlines an innovative, three-fold methodological approach to the analysis of social media movements integrating three strands: the Linguistic, Material, and Processual (LMP). Using the hashtag #JeSuisCharlie as a case study, the paper demonstrates how an LMP approach can provide richer insights into social media movements which would be missed by most current methods. Its low-cost design, flexible approach, and technical accessibility equips the researcher in anticipation of further change in the technical landscape. The framework outlined in the paper can be applied to other social media platforms.