Description
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.
Topics Covered
- B2B marketing
- B2C marketing
- C2C marketing
- CRM and customer trust
- CRM and customization
- CRM and personalization
- CRM capabilities
- CRM components
- CRM implementation models
- CRM in financial services
- CRM in health care services
- CRM in hospitality, tourism, leisure, and events management
- CRM software
- CRM strategies
- Customer Behavior
- Customer Loyalty
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Database marketing
- Enterprise Resource Planning (ERP)
- Measuring CRM performance
- Mobile CRM
- Online community management
- Online consumer behavior
- Online customer relationship marketing
- Performance Measurement
- Relationship Marketing
- Sales force automation
- Supply Chain Management (SCM)
- Total Customer Relationship Management (TCRM)
- Web CRM
Mission and Scope
The mission of the
International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.
Table of Contents and List of Contributors
Volume 11: 4 Issues (2020): 1 Released, 3 Forthcoming
Volume 11: 4 Issues (2020): Forthcoming, Available for Pre-Order
Volume 10: 4 Issues (2019)
Volume 10: 4 Issues (2019): Forthcoming, Available for Pre-Order
Volume 9: 4 Issues (2018)
Volume 9: 4 Issues (2018): Forthcoming, Available for Pre-Order
Volume 8: 4 Issues (2017)
Volume 8: 4 Issues (2017): Forthcoming, Available for Pre-Order
Volume 7: 4 Issues (2016)
Volume 7: 4 Issues (2016): Forthcoming, Available for Pre-Order
Volume 6: 4 Issues (2015)
Volume 6: 4 Issues (2015): Forthcoming, Available for Pre-Order
Volume 5: 4 Issues (2014)
Volume 5: 4 Issues (2014): Forthcoming, Available for Pre-Order
Volume 4: 4 Issues (2013)
Volume 4: 4 Issues (2013): Forthcoming, Available for Pre-Order
Volume 3: 4 Issues (2012)
Volume 3: 4 Issues (2012): Forthcoming, Available for Pre-Order
Volume 2: 4 Issues (2011)
Volume 2: 4 Issues (2011): Forthcoming, Available for Pre-Order
Volume 1: 4 Issues (2010)
Volume 1: 4 Issues (2010): Forthcoming, Available for Pre-Order
View Complete Journal Contents ListingReviews and Testimonials
The International Journal of Customer Relationship Marketing and Management (IJCRMM) offers not only an important but also a critical platform for researchers, practitioners, entrepreneurs, policy makers, and educators to present and discuss their experiences and perspectives on important issues related to CRM and management. In this respect, the journal links between theoretical and practical approaches of customer relationship marketing and management to make a proactive contribution to the accumulated knowledge in these fields. The journal has a great potential and will help CRM (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.
– Hatem El-Gohary, Bradford University School of Management, UK
Indices
Editor(s)-in-Chief Biography
Riyad Eid is a Professor of Marketing at the United Arab Emirates University. Prof. Eid received a BSc (Hons) in Business administration from Tanta University (Egypt), an MSc in Business Administration from Tanta University (Egypt), PGDip (2002) and a PhD in Marketing from Bradford University (UK). Prior to the UAEU appointment, he was an Assistant Professor at the Marketing Department, Bradford University, UK, and an Associate Professor at the Marketing Department; Wolverhampton University, UK. Prof. Eid’s main area of marketing expertise and interest is in the domain of International Internet Marketing. Prof. Eid has published in several internationally recognized journals such as Tourism Management,Journal of Travel Research, International Journal of Hospitality Management, International Journal of Tourism Research, Journal of International Marketing, The Service Industries Journal, Journal of Euro-Marketing, Journal of Marketing Intelligence and Planning, Journal of Industrial Management & Data Systems, Benchmarking International Journal, The International Journal of E-Business Research and Journal of Internet Research. He has also attended numerous numbers of International Refereed Conferences worldwide. Prof. Eid acted as consultant to a number of organizations in Egypt, UAE, and UK. He is a subject Matter Expert (Marketing) for the E-TQM collage in Dubai (UAE) and Umm AL-Qura University in Saudi Arabia. Prof. Eid was presented with Emerald Best Paper Award for one of his publications. He is also the Editor-in-Chief of the International Journal of Customer Relationship Marketing and Management and a member of the Editorial Review Board for a number of international journals.
Editorial Board
- Associate Editors
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Gomaa Agag
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Hatem El-Gohary, College of Business & Economics, Qatar University, Qatar, United Kingdom
https://orcid.org/0000-0001-6139-7054 -
Ahmed El-Masry, University of Plymouth, Mansoura University, Egypt & Umm Al-Qura University, SA, United Kingdom
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Ahmed Hassanien, Napier University, United Kingdom
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Roger Mason, Durban University of Technology, South Africa
https://orcid.org/0000-0001-7927-1767 -
Salaheldin Ismail Salaheldin, Helwan University, Egypt
- Editorial Review Board
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Ali Abdelkader, Kafrelsheikh University, Egypt
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Omnia Abdel-Salam, Aston University, United Kingdom
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Abdel Ahmed, Abu Dhabi University, United Arab Emirates
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Shaukat Ali, University of Wolverhampton, United Kingdom
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Mohammed Al-Madhoun, University of Wolverhampton, United Kingdom
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Mohammed Alomiri, Umm Al-Qura University, Saudi Arabia
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Paschal Anosike, University of Wolverhampton, United Kingdom
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George J. Avlonitis, Athens University of Economics and Business, Greece
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Jamie Burton, Manchester Business School, United Kingdom
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Ricardo Colomo-Palacios, Ostfold University College, Norway
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Nasser Easa, Beirut Arab University, Egypt
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A. El-Galfy, Gulf University, Kuwait
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Hisham Farag, University of Birmingham, United Kingdom
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Pennie Frow, The University of Sydney, Australia
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Christina Goulding, Wolverhampton University, United Kingdom
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Jim Hamill, University of Strathclyde, United Kingdom
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Svend Hollensen, University of Southern Denmark, Denmark
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Jeffrey Hsu, Fairleigh Dickinson University, United States
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Khaled Hussainey, University of Stirling, United Kingdom
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Despina Karayanni, University of Patras, Greece
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A. Khade, California State University - Stanislaus, United States
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Ozcan Kilic, Universitiy of Wisconsin River Falls, United States
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In Lee, Western Illinois University, United States
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Neeru Malhotra, Aston University, United Kingdom
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Nur Mansor, University Technology of Malaysia, Malaysia
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Miguel Martins, University of Wolverhampton, United Kingdom
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Mohamed Mostafa, Auburn University, United States
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Luiz Moutinho, Dublin City University, United Kingdom
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B. Patel, Myers University, United States
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Adrian Payne, The University of New South Wales, Australia
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Roya Rahimi, University of Wolverhamptpn, United Kingdom
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Hamza Saad, University of Sharjah, United Arab Emirates
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Mohammed Saleh, Tanta University, Egypt
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Hamed Shamma, The American University in Cairo, Egypt
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Richard Staelin, Duke University, United States
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Chanan Syan, University of the West Indies, United Kingdom
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Rana Tassabehji, Bradford University, United Kingdom
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Paul Trott, University of Portsmouth, United Kingdom
Submission
Prospective authors should note that only original and previously unpublished articles will be considered. INTERESTED AUTHORS MUST CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at http://www.igi-global.com/journals/guidelines-for-submission.aspx PRIOR TO SUBMISSION. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically.All submissions and inquiries should be directed to the attention of:
All inquiries regarding IJCRMM should be directed to the attention of:
Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
E-mail:ijcrmm@igi-global.com