What is Whole-Brain Thinking

Societies and businesses are faced with problems that contain too many new, unknown, and unintended consequences and even more so as humans have to face and deal with more complexity created by the Fourth Industrial Revolution. These problems have become ‘wicked problems'. Creativity is needed to solve problems as it allows people to create new ideas by using their mental toolkit, creative characteristics and behaviours. It is possible to solve wicked problems using collective and creative problem-solving approaches and tools. This means that people need to work together to generate creative ideas to find novel and breakthrough solutions. To try and find a “silver bullet” to solve wicked problems, various problem-solving approaches and tools were evaluated and it became evident that a combination of approaches supported by various tools might lead to solving wicked problems collectively and creatively.