Ziska Fields

Ziska Fields is an Associate Professor in the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). Prof Fields is an Alumna at the University of KwaZulu-Natal (UKZN) in Durban and an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology. She has recently qualified as a Neethling Brain Instruments (NBI) Practitioner focusing on identifying and developing peoples preferred thinking styles and to help them think more creatively at school, university and in the workplace. She has been appointed as the Ambassador for the World Creativity and Innovation Week (WCIW) and World Creativity and Innovation Day (WCID) in South Africa, as well as some southern African countries like Namibia and Botswana for 2021. The purpose of this role is to connect cities, regions and countries to the WCIW creative community and to foster creativity by promoting, empowering and supporting the WCIW’s creativity mission. Professor Fields has 13 years’ experience in the Financial Industry and 12 years’ experience in Higher Education experience. Her qualifications include a BA degree (Communication Sciences), Diploma in Management Studies, MBA (Cum Laude) and PhD (Business Administration). She teaches and supervises various Management and Entrepreneurship focus area at undergraduate and postgraduate levels. Her research and supervisory focus areas include Entrepreneurship, Higher Education, Responsible Management and Human Resources with a focus on the Fourth Industrial Revolution. Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. She edited five books published by IGI Global titled “Incorporating Business Models and Strategies into Social Entrepreneurship”, “Collective creativity for responsible and sustainable business practice”, “Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution”, “Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution” and “Imagination, Creativity and Responsible Management in the Fourth Industrial Revolution”. She is currently busy with a book titled “Using Global Collective Intelligence and Creativity to Solve Wicked Problems: Emerging Research and Opportunities” which should be published by the end of 2020. She also has various other research areas, which include Entrepreneurship, Management, Innovation, Higher Education, Responsible Management Education, Human Resources, Future Studies and Information Technology. She edited four books titled “Incorporating Business Models and Strategies into Social Entrepreneurship”, “Collective creativity for responsible and sustainable business practice”, “Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution”, “Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution” and “Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution”. She has published various book chapters and papers and presented various conference papers. Professor Fields developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. Professor Fields is a driven, dedicated and passionate person who loves animals, learning new things and is constantly inspired by the positive and life-changing impact that education can have on people. Her objective is to make a difference by empowering people and helping them to reach their full potential. She strongly believes that creativity and entrepreneurial action can help people to create a better and sustainable future for themselves and society.

Publications

Impacts of Generative AI on Creativity in Higher Education
Ziska Fields. © 2025. 340 pages.
Many educators in the realm of higher education face the critical challenge of fostering creativity in students using traditional teaching methods. In today's rapidly...
Foreword
Ziska Fields. © 2024. 2 pages.
This Foreword is included in the book Cases on the Interplay Between Family, Society, and Entrepreneurship.
Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration
Ziska Fields. © 2023. 405 pages.
Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development...
Human and Artificial Creativity
Ziska Fields. © 2023. 18 pages.
When faced with complex real-world problems, humans display resourcefulness, flexibility, creativity, active learning, improvisation, and critical and analytical thinking. Humans...
Achieving Sustainability Using Creativity, Innovation, and Education: A Multidisciplinary Approach
Ziska Fields. © 2022. 260 pages.
In recent years, there has been an increased emphasis placed on the role of creativity and innovation in critical areas such as thinking and problem-solving, self-management...
World Creativity and Innovation Celebrations
Ziska Fields. © 2022. 29 pages.
The World Creativity and Innovation Week (WCIW) is celebrated annually (15-21 April). The mission of WCIW is to encourage people to use new ideas, make new decisions, and take...
Preface
Ziska Fields. © 2021. 6 pages.
This Preface is included in the book Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems.
Foreword
Ziska Fields. © 2021. 2 pages.
This Foreword is included in the book Reshaping Entrepreneurship Education With Strategy and Innovation.
Evaluating Collective and Creative Problem-Solving Approaches and Tools for Wicked Problems
Ziska Fields. © 2021. 28 pages.
Societies and businesses are faced with problems that contain too many new, unknown, and unintended consequences and even more so as humans have to face and deal with more...
Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs
Ziska Fields, Zainab Mahammad Abdullah, Aidah Nakayiwa Musisi, Nadine Kirsten Mitchley. © 2021. 23 pages.
Across many domains, research has shown that a gap in knowledge exists on exploring the relationship between concepts such as collective creativity combined with the fourth...
Collaborative Approaches for Communities of Practice Activities Enrichment
Ziska Fields, Sulaiman Olusegun Atiku. © 2021. 31 pages.
This chapter explores the role of communities of practice (CoPs) in knowledge management (KM) and how various collaborative practices can be used to enrich the activities of CoPs...
Organisational Learning Dimensions and Talent Retention Strategies for the Service Industries
Sulaiman Olusegun Atiku, Ziska Fields. © 2020. 24 pages.
This chapter explores the contributions of organisational learning dimensions and talent retention strategies within an organisation to the development of innovative...
Multicultural Orientations for 21st Century Global Leadership
Sulaiman Olusegun Atiku, Ziska Fields. © 2020. 24 pages.
Multicultural orientation is an important focus area in developing managers for international assignments. This chapter extends the frontier of knowledge on the benefits of...
Organisational Learning Dimensions and Talent Retention Strategies for the Service Industries
Sulaiman Olusegun Atiku, Ziska Fields. © 2020. 24 pages.
This chapter explores the contributions of organisational learning dimensions and talent retention strategies within an organisation to the development of innovative...
Foreword
Ziska Fields. © 2019. 4 pages.
This Foreword is included in the book Contemporary Multicultural Orientations and Practices for Global Leadership.
Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution
Ziska Fields, Stefan Huesig. © 2019. 396 pages.
Industry 4.0 is the first industrial revolution where technology and humans are very closely integrated. This has a profound effect on how the changes brought on by this...
Global Psychological Capital and Sustainable Competitive Advantage
Sulaiman Olusegun Atiku, Ziska Fields. © 2019. 20 pages.
The ability to envision future business opportunities, make adequate preparations, take decisive decisions, and influence other stakeholders towards attainment of set objectives...
Using Creativity and Social Innovation to Create Social Value and Change
Ziska Fields. © 2019. 16 pages.
Social challenges are numerous, complex, urgent and multidisciplinary in nature. The old ways of looking for solutions to social problems like unemployment, climate change, an...
Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution
Ziska Fields, Julien Bucher, Anja Weller. © 2019. 333 pages.
As we move through the Fourth Industrial Revolution, people are becoming more concerned about the potential benefits and risks of digital technology and its impact. People are...
Collective Green Creativity and Eco-Innovation as Key Drivers of Sustainable Business Solutions in Organizations
Ziska Fields, Sulaiman Olusegun Atiku. © 2019. 25 pages.
The main objective of this chapter was to explore if collective green creativity and eco-innovation can create novel and sustainable business and management practices. A...
Developing Cybersecurity Resilience in the Provincial Government
Harold Patrick, Brett van Niekerk, Ziska Fields. © 2019. 28 pages.
The approach that the organization uses to manage its cyber-risk to its workforce, information, systems, and networks is paramount to ensure sustainability and continuity in the...
Cognitive Skills Development at Higher Educational Level in the Fourth Industrial Revolution: A Case for Creativity
Ziska Fields. © 2019. 32 pages.
To compete in the workplace of the Fourth Industrial Revolution, cognitive skills development is critical. The traditional education system is not geared to prepare students for...
Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution
Ziska Fields. © 2018. 647 pages.
The prominence and growing dependency on information communication technologies in nearly every aspect of life has opened the door to threats in cyberspace. Criminal elements...
Principles of Responsible Management Education (PRME): Call for Responsible Management Education
Malebo Mokoqama, Ziska Fields. © 2018. 13 pages.
Curriculums of business schools have been questioned in terms of the relevancy and practical application of real life scenarios. Business schools have a responsibility to promote...
Organisational Learning Dimensions and Talent Retention Strategies for the Service Industries
Sulaiman Olusegun Atiku, Ziska Fields. © 2018. 24 pages.
This chapter explores the contributions of organisational learning dimensions and talent retention strategies within an organisation to the development of innovative...
Collaborative Approaches for Communities of Practice Activities Enrichment
Ziska Fields, Sulaiman Olusegun Atiku. © 2018. 30 pages.
This chapter explores the role of communities of practice (CoPs) in knowledge management (KM) and how various collaborative practices can be used to enrich the activities of CoPs...
A Need for Cyber Security Creativity
Harold Patrick, Ziska Fields. © 2018. 20 pages.
Information technology is rapidly increasing and evolving all the time in pursuit for better solutions and products for the digitized world. Technology advancement and greater...
Preface
Ziska Fields. © 2017. 3 pages.
This Preface is included in the book Collective Creativity for Responsible and Sustainable Business Practice.
Management Education and Creativity
Ziska Fields, Sulaiman Olusegun Atiku. © 2017. 25 pages.
The traditional education system is no longer sufficient to educate and prepare the next generation of global leaders. The gap between what management students learn and the...
Multicultural Orientations for 21st Century Global Leadership
Sulaiman Olusegun Atiku, Ziska Fields. © 2017. 24 pages.
Multicultural orientation is an important focus area in developing managers for international assignments. This chapter extends the frontier of knowledge on the benefits of...
Collective Green Creativity and Eco-Innovation as Key Drivers of Sustainable Business Solutions in Organizations
Ziska Fields, Sulaiman Olusegun Atiku. © 2017. 25 pages.
The main objective of this chapter was to explore if collective green creativity and eco-innovation can create novel and sustainable business and management practices. A...
A Need for Cyber Security Creativity
Harold Patrick, Ziska Fields. © 2017. 20 pages.
Information technology is rapidly increasing and evolving all the time in pursuit for better solutions and products for the digitized world. Technology advancement and greater...
Principles of Responsible Management Education (PRME): Call for Responsible Management Education
Malebo Mokoqama, Ziska Fields. © 2017. 13 pages.
Curriculums of business schools have been questioned in terms of the relevancy and practical application of real life scenarios. Business schools have a responsibility to promote...
Incorporating Business Models and Strategies into Social Entrepreneurship
Ziska Fields. © 2016. 362 pages.
The rise of unemployment across the globe has created a need for an increase in community-focused business plans and opportunities. Social enterprises have the ability to improve...
Using Creativity and Social Innovation to Create Social Value and Change
Ziska Fields. © 2016. 16 pages.
Social challenges are numerous, complex, urgent and multidisciplinary in nature. The old ways of looking for solutions to social problems like unemployment, climate change, an...
SMS Marketing: An Emergent Trend within SMEs
Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields. © 2014. 30 pages.
This chapter seeks to extend current knowledge relating to innovative methods in marketing. The authors consider the significance of SMS marketing amongst Small and Medium...