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What is Public Programming

Chapter 7
Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
These are strategies that archivists may exploit to become visible to society.
Published in Chapter:
Use of Public Programming Strategies in Promoting Access to Documentary Heritage at Zimbabwe National Archives
Forget Chaterera (University of South Africa, South Africa & National University of Science and Technology, Zimbabwe) and Antonio Rodrigues (University of South Africa, South Africa)
Copyright: © 2019 |Pages: 19
DOI: 10.4018/978-1-5225-7429-3.ch007
Abstract
Archival institutions have a potential to transform the socioeconomic and political development of a people. It is therefore critical for them to be visible and accessible. To this effect, public programming emerges as a critical archival function performed by archivists to enhance the visibility and utilisation of archives. Through a grounded theory research approach, this study established that the National Archives of Zimbabwe (NAZ) performs a plethora of public programming activities to improve the visibility of the institution in the public domain. The potential of public programming activities to improve the utilisation of the archives at NAZ was found wanting as the institution lacked a planned schedule of outreach activities. This explains why visits to the research room were dwindling, hence the need for archivists to be proactive in reaching out to the people. The purpose of this chapter is to demonstrate public programming as the cornerstone to achieving better recognition and subsequent use of documentary heritage.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 13
A Framework for Advocacy, Outreach and Public Programming in Public Libraries in Africa
Refers to services that are provided to address the needs of communities served by public libraries.
Published in Chapter: A Framework for Advocacy, Outreach and Public Programming in Public Libraries in Africa; From: Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Using Action Research to Develop a Public Programming Strategy for Heritage Assets, With an Example From South Africa
A planned sequence of community outreach programmes and promotional activities, which include lectures, seminars, workshops, exhibits, displays, tours, newsletters, websites, and film shows, aimed at informing the wider community about heritage assets and the need to utilise them.
Published in Chapter: Using Action Research to Develop a Public Programming Strategy for Heritage Assets, With an Example From South Africa; From: Handbook of Research on Heritage Management and Preservation
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Chapter 6
Collaboration on Public Programming by Memory Institutions in Botswana: Factors for Consideration
Planned activities whose purpose is to promote services usually provided by libraries, archives and museums. The promotional activities have also been referred to as outreach programmes. The promotional activities include lectures, seminars, workshops, exhibits, displays, tours newsletters and film shows. Public programming activities are meant to inform the wider community about heritage assets and the need to utilise them.
Published in Chapter: Collaboration on Public Programming by Memory Institutions in Botswana: Factors for Consideration; From: Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 20
Preserving Memory Through Branding: Museums Brands as Vectors for Advocacy, Promotion and Public Programming
A calendar of museum-related events, including exhibitions, conversations, guided tours, projections, educational and performance events that complete the artistic offering of the museum and emphasize the multidisciplinary, open and transversal character of art.
Published in Chapter: Preserving Memory Through Branding: Museums Brands as Vectors for Advocacy, Promotion and Public Programming; From: Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 10
Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services
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Chapter 1
Doing More With Less: Application of Soft Power Theory to Enhance Visibility and Accessibility of Public Archives in a Resource-Strained Environment
A function performed by public archives to communicate and create awareness of archives to the member of the public, educate those who fund the programme and others on how to use them through harmonisation of various activities, with the aim of developing an effective and efficient archival service.
Published in Chapter: Doing More With Less: Application of Soft Power Theory to Enhance Visibility and Accessibility of Public Archives in a Resource-Strained Environment; From: Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Moving Forward and Making a Difference in Archival Institutions Through a Multifaceted Approach to Public Programming
Public programming activities aim at creating a positive relationship between the user and the services and products of the institution.
Published in Chapter: Moving Forward and Making a Difference in Archival Institutions Through a Multifaceted Approach to Public Programming; From: Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Full Text Chapter Download: US $37.50 Add to Cart
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