A marketing research tool using the latest technology and media promotion systems that depend on direct interaction with the targeted public. It consists of a wearable audiovisual unit with a flat-screen suspended above a brand ambassador’s head. (http://www.pixman-usa.com/index.htm).
Published in Chapter:
Instigating Transformational Government at a Municipality Level: A Case Study
Marwan Elnaghi (Brunel University, UK), Sarmad AlShawi (Brunel University, UK), Vishanth Weerakkody (Brunel University, UK), and Wael Aziz (Dubai Municipality, UAE)
Copyright: © 2009
|Pages: 20
DOI: 10.4018/978-1-60566-390-6.ch005
Abstract
This empirical research chapter focuses on the findings and the potential value of instigating a transformational government (t-government) at a municipality level. The emerging literature indicates that there is a strong desire amongst governments worldwide to provide an efficient, cost effective, and sustainable electronic service delivery environment, and Dubai Municipality in the UAE is no exception. This research aims to investigate the motivations behind this instigated change towards t-government systems. In order to achieve this transformation in services, there is a need for a radical change and an innovative approach to provide quality services. In this paper the authors report some of the findings from an in-depth case study of transformational effort in the municipality of Dubai. The study seeks to offer insights into organisational and managerial aspects surrounding the complex phenomenon of t-government evolution. The chapter concludes that successful t-government implementation requires senior executive participation and active engagement of stakeholders for benefit realisation; whereby t-government adoption is surrounded by political, cultural, organisational, technological, and social issues which must be considered and treated carefully to enable this transformation.