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What is Narrative

Handbook of Research on Narrative Advertising
An effective way of relaying information to the intended audiences.
Published in Chapter:
Narrative Practices in Central Bank Communication
Zeynep Karas (Duzce University, Turkey)
Copyright: © 2019 |Pages: 12
DOI: 10.4018/978-1-5225-9790-2.ch030
Abstract
A fundamental and effective way of human communication is narratives. It is believed that narratives help central banks communicate with their stakeholders easily. Central banks have started to make use of narratives in their communications for accountability concerns and policy decision announcements. Central banks should make use of narratives to meet the public's and the markets' expectations. To improve the quality and effectiveness of central banks' communications, a focused and coherent narrative would be an important asset to help make the ambiguous and technical nature of macroprudential policy more precise and meaningful. This paper aims to show that to what extent narratives have been being used in communication activities by central banks. In this scope, a literature review will be made to identify narrative uses by central banks and a connection will be tried to be established between narratives and central bank communication to show how significant roles narratives can play in central bank communication.
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Salience, Self-Salience, and Discursive Opportunities: An Effective Media Presence Construction Through Social Media in the Peruvian Presidential Election
It is understood as the coherent, partisan interpretation of complex events that is used as a mechanism to achieve consensus and political gain, regarding matters of public interest that are contested in the public sphere.
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Digital Storytelling from Artificial Intelligence to YouTube
A story or part of a story, and narratology is the science of stories.
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World Designs Presented to Children in Tales
A story or a description of a series of events.
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Product Placement With the Context of Character and Narrator
The narrative is a particular set of events that relate to a person from a particular point of view. It is the type of text it creates by putting it into space and time. For each narrative structure, person, time, though there are basic rules such as space, narratives contain a number of semantic and structural deficiencies, consciously.
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The Transformation of Sociological Criticism Into Comedy With Satire Narrative: The “Hababam Classroom” (Hababam Sinifi) Sequels
It is the narration of two or more events (or a situation and event) that are logically related, occur over time and become a whole with a consistent topic ( Mutlu, 1998 ).
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The Narrative of Violence in the Framework of the Post-Truth Concept in Television Series
An all-encompassing meaning that tells or presents a story. Whether it is a picture, written text, moving image, or a combination of all these, the narrative is revealed. Television series are also known as storytelling tools with text and visuals.
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A Neuromarketing Based Approach on the Usage of Narratives in the Advertising
Narrative is a way of presenting or understanding a situation or series of events that reflects and promotes a particular point of view or set of values.
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Digital Storytelling from Artificial Intelligence to YouTube
A story or part of a story, and narratology is the science of stories.
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Collective Memory After Violent Conflict: A New Framework for Analysis
The representation of a particular situation or process, embedded in a discourse. The specific story that is being told.
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Female Writings in Times of Crisis: A Transnational Feminist and Sociolinguistic Study
Is a literary term of a set of series of events, fictional or nonfictional. It takes a literary form of poetry, plays, and novels.
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Darren Aronofsky's Dramatic Space: Noah's Ark as a Re-Presentation of a Universal Narrative
A systematically organized structure, fiction, or action of narrating a story.
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Development, Identity, and Game-Based Learning
An idea, account, or story that describes a sequence of events.
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Reflections on the Role of Spirituality in How Young Children's Identities Are Constructed
A story, used in this context to refer to how a person thinks about and describes him or herself.
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Taking Perspectives in Digital Storytelling on Business Planning
A sequence of events told by people with oral communication, text, movie, comic, digital presentation, and other devices. A narrative is open to interpretation for the storyteller and the audience.
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The Trade Union Movement of Iraq after 2003: Exploring the Role of Narratives in Turbulent Regions
A particular view of the past, neglecting or dumping some information down and focusing on other to get a coherent version and explanation of past and present events
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Chingiz Aitmatov's Grand Narrative
Narrative is the order in which the author presents events to the audience or reader. The term narrative is often used synonymously with story.
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A Proposal for the Design of a Gamified Experience for the Teaching of Historical Thinking in Primary Education
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The True-Based Narrative: An Analysis on John Hersey's Hiroshima
It is the case of transferring an event using various composition options in the intersection of time, space and person.
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A Longitudinal Case Study on the Use of Assistive Technology to Support Cognitive Processes across Formal and Informal Educational Settings
Report that uses direct observational data to provide rich and detailed descriptions of learner progress to inform instructions and programming.
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Serious Games Reloaded
To rehabilitate the term, currently used to exhaustion and associated with lying: the Narrative is composed of the story – the facts to be told, the events as they occur in chronological order – and discourse/plot – the way the elements are organized and presented to the user/reader.
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Breaking the Narrative on Global Fault Lines
Narrative is generally or simply defined as a story that conveys a situation or a set of events (Cevizci, 2005).
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Multiculturalism in Cinema in the Context of Popular Culture: Where Exactly Ferzan Özpetek Stands?
This term is more like auteur cinema. The narrator is the director and he/she is free to tell the story on his/her own type of expression.
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The 2018 Facebook Data Controversy and Technological Alienation
This is the technical term for a story. Humans are story-telling beings and stories offer a way to make sense of the World around us as well as get an understanding of the people who surround us.
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Fostering Cultural Awareness for a Global Competence
A story, a spoken or written account of connected events.
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Question Concerning Evil in the Age of New Television: Dichotomy of Good and Evil in Money Heist
A storyline with a beginning, middle and end for telling a story, whether real or fiction.
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From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement
A narrative is built around a story and a narrator. It involves a structure consisted of a communication process between “a sender” and “a reciever”. Narrative describes a process taking shape around the request of reader/audience understand the world. The concept also describes a desire to tell something as a basic need of human nature. Narratives change in the context of a dialectical relationship in connection with the changings and developments in the world. And the fields of narrative change, too.
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Femininities and Technologies: Gender Identities and Relations in Video Games
The backgrounds and plots that ground a game’s story; aspects of a game that transmit a story to the player.
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The Use of Story in Building Online Group Relationships
While there is debate about what defines a “narrative” and a “story,” there are generally four main features of a text (or discourse) that mark it as a “narrative” and differing from a “story.” (1) A sequence in time; narrative should include a clear beginning, middle and an end. (2) A focal actor or actors; narratives are always about someone or something. (3) An identifiable narrative voice; a narrative is something that someone tells from a particular perspective. (4) A moral of the story or an evaluative frame of reference; narratives carry a meaning and cultural value such as standards against which actions of the characters can be judged.
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Immersing People in Scientific Knowledge and Technological Innovation Through Disney's Use of Installation Art
A narrative is simply a story or version of events communicated through language. Scholars in many disciplines including English, media studies, linguistics, cultural theory, and anthropology have studied how humans communicate and form communities using different forms of narrative. Since installations use many pieces of art, they can be used together to create a narrative of sorts.
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Facts or Feelings?: The Peril and Promise of Intuitive Communication in an Era of Misinformation
A mode of communication involving symbolic actions, such as words or deeds, that are sequentially arranged to convey meaning for individuals and communities.
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Creating Online Educational Escape Rooms for Undergraduate Learners in the Natural Sciences: Integrating Authentic Scientific Tools
A story that provides the setting (who, what, where, when) and the goal (why) of an escape room. It also gives a role for the players to take on in the game.
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Garnering Faculty Buy-In to Improve Online Program Quality: Implementation of the Online Learning Consortium Scorecard to Encourage Shared Governance
Background information written and provided by the Director on the faculty scoring sheet. Narratives were placed directly after each standard on the scoring sheet to help explain the school’s progress (or lack thereof) towards meeting the standard.
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The Value of Storytelling in Product Design
The stories or historical references to which the designer seeks to refer; the influence of precedence on the finished product.
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Review: Higher Education Through the Narratives of Refugees
In this chapter, the narratives are the stories shared by refugees about their experiences in higher education.
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Transmedia Storytelling Edutainment and the New Testament Lesson
A narrative or story is an account of a series of related events, experiences, or the like, whether true or fictitious.
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Arranging and Rearranging Practice in Digital Spaces: Professional Learning amongst Teacher Educators
A narrative, in the sense meant in this chapter, is a deliberate and organised selection of stories from within a life of experiences (university teaching practice).
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Sorting the Relationship of Tacit Knowledge to Story and Narrative Knowing
Defined by Aristotle requiring “imitation of an action that is complete in itself, as a whole of some magnitude... Now a whole is that which has beginning, middle, and end” the definition of coherent narrative (Aristotle, 350 BCE: 1450b: 25, p. 233).
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Early Literacy Intervention Program: Closing the Linguistic Gap of Socially Disadvantaged Children
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Narrative Learning Environments
This word is used in the educational field to mean stories and narrations. Narrative is currently recognized as a valid support to learning in both its cognitive and motivational aspects, in the wake of the work of Bruner, which highlighted its cognitive value as sense-making device and its motivational potential raising from the fact that it is a natural form of expression and communication among people of all ages and all cultures.
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China's Coronavirus-Oriented Diplomacy in Nigeria: A Content Analysis of the Chinese Embassy's Online Communication
This is a specific view advanced by a given individual or group meant to form and influence public opinion.
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The Use of Story in Building Online Group Relationships
While there is debate about what defines a “narrative” and a “story,” there are generally four main features of a text (or discourse) that mark it as a “narrative” and differing from a “story.” (1) A sequence in time; narrative should include a clear beginning, middle and an end. (2) A focal actor or actors; narratives are always about someone or something. (3) An identifiable narrative voice; a narrative is something that someone tells from a particular perspective. (4) A moral of the story or an evaluative frame of reference; narratives carry a meaning and cultural value such as standards against which actions of the characters can be judged.
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Bridging New Media Literacies and the Common Core Through Narrative
A text structure that conveys experience, fictional or not, through the organizational unit of time (NGA Center & CCSSO, 2010).
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Consideration of Fundamental Methods and Principles for Human-Computer Co-Creation of Narratives
Product that represents one or more events by some media for humans, or some formal descriptions for computers. In this study, a narrative is constructed as the totality of a story world, story, discourse, and expression.
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The Potentiality of First-Person Views: Analyzing Narratives During Art Appreciation
A description of some events. In this chapter, the authors use the word for the first-person narrative.
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Historical Memory and National Identity as Tools of Modern War: A Case Study of Mariupol
Sequencing of facts and events, which can be used to construct a certain type of national identity.
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