You are using a new version of the IGI Global website. If you experience a problem, submit a ticket to helpdesk@igi-global.com, and continue your work on the old website.
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Noted as an IGI Global Core Reference Title in Media and Communications for 2019.

Ozlen Ozgen (Atilim University, Turkey)
Release Date: May, 2019|Copyright: © 2019 |Pages: 454
ISBN13: 9781522584919|ISBN10: 1522584919|EISBN13: 9781522584926|DOI: 10.4018/978-1-5225-8491-9

Description

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media.

The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • 3D printing
  • Communication Ethics
  • Consumer Culture
  • Hashtivism
  • Marketing Sustainability
  • Mobile Technology
  • Multiculturalism
  • Multimedia Influence
  • Peer Effects
  • Social Media

Table of Contents and List of Contributors

Search this Book:
Reset