What is Hotel Industry

The purpose of this chapter was to develop theoretical and practical insights into the relationship between reputational compliance and business success in online communications. Communication channels affecting the formation of reputational compliance are defined. The role of social networks in the formation and management of reputation is considered. Reputational compliance strategies that help increase the value of reputational capital and prevent reputational losses are described. The methodology includes general scientific approaches to working out theoretical interpretations and formulating hypotheses. In the process of forming reputational outposts in the security policy of the business entity, the roadmap method was applied, which is based on the approaches of SMM management and corporate risk management. In addition, reputational threats in the online environment were analyzed. The selection of key reputation criteria and an in-depth review of modern trends in reputation risk management contributed to the modeling of the reputation compliance strategy of the hotel industry.