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What is Digital Ethnography

Practices, Challenges, and Prospects of Digital Ethnography as a Multidisciplinary Method
The data exists in a technological stream, within a wider network of information that can be hyperlinked and located with a keystroke, assisting in memory at times in a more multidimensional and multimodal regard than can be accomplished through the examination of traditional print texts. Such are the tools and methods of the digital ethnographer, some miles away from jottings in journals and wisps of memory after days, months, or years in the field. Within the context of ethnography, the consideration of an external cultural context might be considered as the researcher gains further entry into the environment.
Published in Chapter:
We've Never Done It This Way Before: Boundaries of Digital Ethnography
Jason D. DeHart (University of Tennessee, Knoxville, USA)
DOI: 10.4018/978-1-6684-4190-9.ch001
Abstract
This chapter begins with ethnographic framing and includes an autoethnographic approach, including references to scholars who use this methodology. The changing nature of the tools that can be used in this methodology are considered. The textual nature of ethnography and autoethnography are linked to literacy studies, and the author includes narrative and poetic artifacts that explore their experiences in relationship to media and digital media. The chapter concludes with continuing questions and implications for future research.
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Digital Ethnography Within Indigenous Contexts: An Exploratory Perspective
Digital technology can be of various kinds. They can be used on social media and with multiple internet users. Ethnographic research online is called “netnography, which helps to adapt ethnographic research to many communities online. Ethnographic research helps researchers to know about people’s behaviour lives and cultures over time and the study can be conducted anytime and anyplace.
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“Taking Care of Yourself at Home”: Use of E-Commerce About Food and Care During the COVID-19 Pandemic in the City of Buenos Aires
A qualitative method based on ethnography that is carried out through a massive communication platform such as the Internet.
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A Methodological Guide for the Study of Online Communities
The adaptation of the discipline of ethnography to online environments.
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