Customer engagement encompasses the interactions and connections between organizations and consumers, focusing on establishing relationships, delivering tailored experiences, and cultivating loyalty through several channels.
Published in Chapter:
Transitioning to Digital Merchandise: Integrating Metaverse Into Retail Offerings
Copyright: © 2024
|Pages: 26
DOI: 10.4018/979-8-3693-3358-7.ch005
Abstract
This chapter examines the dynamic fusion of the Metaverse and the retail industry, highlighting the fundamental shift toward digital goods and immersive purchasing experiences. It investigates the Metaverse's fundamental concepts, historical development, and current impact on retail. Digital products, such as non-fungible tokens (NFTs), virtual goods, and augmented reality products, assume centre stage and potentially transform shopping experiences. However, it also faces obstacles during this metaverse transition, including technological hurdles, security concerns, and challenges related to customer adoption. Future trends and practical strategies for seamless integration, customer engagement, and marketing are discussed—the metaverse ushers in a revolutionary era for retail, presenting boundless opportunities for those who embrace it. Retailers are urged to embark on this journey to satisfy evolving customer expectations and remain competitive in the future retail landscape.