What is Archival Institution

This chapter discusses the use of social media platforms for increased access and visibility by the Botswana National Archives and Records Services (BNARS). A qualitative research approach is used to illuminate efforts to use social media for marketing archival services by BNARS, and to closely analyze the benefits and challenges embedded in the use of social media for marketing and outreach by archival institutions. This chapter also draws inferences from the study and proffers recommendations. Primary data was collected through interviews of archivists who manage BNARS social media pages while secondary data was derived from documentary and content analysis. The study reveals that while BNARS was visible to users and potential users online, the legal and policy framework was found to be lacking. Challenges associated with the use of social media pertained to issues of privacy, security, data management as well as policy and the legal framework. The chapter adds literature on advocacy, promotion, and public programming by archival institutions in the digital era.