MLA
Langaro, Daniela, and Luis Bravo Martins. "The Use of Augmented Reality in the Marketing Mix of Physical Products: Current Practices and Future Implications." Managerial Challenges and Social Impacts of Virtual and Augmented Reality, edited by Sandra Maria Correia Loureiro, IGI Global, 2020, pp. 55-75. https://doi.org/10.4018/978-1-7998-2874-7.ch004
APA
Langaro, D. & Martins, L. B. (2020). The Use of Augmented Reality in the Marketing Mix of Physical Products: Current Practices and Future Implications. In S. Loureiro (Ed.), Managerial Challenges and Social Impacts of Virtual and Augmented Reality (pp. 55-75). IGI Global. https://doi.org/10.4018/978-1-7998-2874-7.ch004
Chicago
Langaro, Daniela, and Luis Bravo Martins. "The Use of Augmented Reality in the Marketing Mix of Physical Products: Current Practices and Future Implications." In Managerial Challenges and Social Impacts of Virtual and Augmented Reality, edited by Sandra Maria Correia Loureiro, 55-75. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2874-7.ch004
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