Emboldening the Voice of Youth in Entrepreneurship Education

Emboldening the Voice of Youth in Entrepreneurship Education

Nompumelelo Sindiswa Nqoko, Nigel Chiweshe
DOI: 10.4018/978-1-6684-4322-4.ch010
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Abstract

Like many other jobs and career opportunities, entrepreneurship is frequently contingent on a variety of factors. Developing an interest in entrepreneurship as a career appears to be increasing now that entrepreneurship education is becoming more popular in universities worldwide. This is because entrepreneurs create jobs and propel the nation's economic development. Universities have numerous opportunities to encourage student entrepreneurship. However, it is critical to assess students' awareness and support to determine the extent and effect on students. This chapter is based on an empirical study that examined the role of entrepreneurial education in fostering student entrepreneurship through students' eyes at a university in South Africa.
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Introduction

Entrepreneurship education is one of the areas of business management that has received much attention over the last few decades (Lackéus, 2015; Saptono, Wibowo, Widyastuti, Narmaditya, & Yanto, 2021). According to Petersen and Kruss (2021) and Li, Pervaiz, and He (2021), universities are viewed as agents of social change and are thus encouraged to spearhead this type of collaboration. Additionally, Jena (2020) argues that the development of entrepreneurial skills and programs has become a priority for higher education to enhance the employability of graduates who will be called upon to create jobs, not seek jobs.

Bux and van Vuuren (2019) assert that while it is widely accepted that entrepreneurship education plays a critical role in economic development, little is known about its application until the curriculum is completed. This chapter was written to ascertain the role of entrepreneurial education in developing student entrepreneurship and comprehending students' entrepreneurial intentions. Minai, Raza, bin Hashim, Zain, and Tariq (2018) and Dana, Tajpour, Salamzadeh, Hosseini, and Zolfaghari (2021) state that the importance of entrepreneurial education cannot be overstated. Entrepreneurial education is viewed as a means of re-creating welfare and establishing and maintaining alliances between the public and private sectors by fusing market dynamism with a public interest focus. Additionally, the authors note that entrepreneurship is viewed as a solution to the global crisis exacerbated by rising youth unemployment and a recipe for economic growth.

There is a need to increase the availability and promotion of entrepreneurial talent among students to foster the development of new enterprises that contribute to job creation and thus income generation in the local economy (Aggarwal, 2018; Radebe, 2019). University-based entrepreneurship studies are structured to identify and promote entrepreneurship, creativity, and abilities; and facilitate the development of autonomous behaviour that will help students better understand business start-ups and management skills (Man, 2019; Schiuma & Carlucci, 2018).

Scholars argue that entrepreneurship educators must consider what should be taught in entrepreneurship curricula: they must have a firm grasp on how an entrepreneur should operate (Lackéus, 2015). While enrolling students in entrepreneurship preparation, it is beneficial to identify who can become an entrepreneur through study and demonstrate that students are not adequately prepared to become entrepreneurs but instead enter the labour force as workers (Forcher-Mayr & Mahlknecht, 2020).

South Africa, as a developing country, faces numerous socioeconomic challenges, including high unemployment, inequality, and poverty. The official unemployment rate in South Africa increased by 0.5 percentage points from 34.4% in the second quarter of 2021 to 34.9% in the third quarter of 2021, reaching its highest level since the QLFS began in 2008. According to the extended definition of unemployment, the unemployment rate climbed by 2.2 percentage points to 46.6% in the third quarter of 2021 compared to the second quarter (Quarterly Labour Force Survey, 2021).

Key Terms in this Chapter

Theory of Planned Behaviour: This model outlines that the behavioural intentions of individuals are explained in terms of their attitudes, subjective norms, and perceived behavioural control.

Entrepreneurial Intention: Refers to the proclivity for entrepreneurial action and the ambition to pursue an entrepreneurial career as the initial steps in the sometimes lengthy phase of venture growth.

Entrepreneurial Mindset: Can be described as an outgoing personality that seeks opportunities, imbibes consistency, is self-motivated, explores opportunities, and is nimble and self-regulating in personal thinking when confronted with dynamic and unexpected work situations.

Entrepreneurial Action: Entails the gradual development of new possibilities and businesses over time.

Entrepreneurial Education: Relates to the various educational programs that cultivate creative abilities conducive to innovation.

Perceived Behavioural Control: Perceived behavioural control measures a respondent's confidence in his or her ability to act entrepreneurially.

Subjective Norms: Subjective norms are used to ascertain the respondent's view of what members of his or her network would say if the respondent becomes an entrepreneur. As a result, subjective standards are inextricably linked to social and societal pressure to adopt certain conduct. In this regard, the goals of friends, family, co-workers, networks, and advisors towards the desirability of entrepreneurship are critical.

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