Nigel Chiweshe

Nigel Chiweshe is a lecturer at the University of KwaZulu-natal. He is currently pursuing Doctoral studies specialising in Marketing with a focus on motivations for luxury brand consumption by deluxe aspirers. He also lectures Responsible & Sustainable Management Principles, Technology Management at the undergraduate level and Entrepreneurship Innovation and Venture Creation, at the Honours level and Contemporary Marketing at the Masters level. Through his engagement with the disciplines of management, marketing and entrepreneurship, Nigel has developed a keen interest in social enterprises, sustainability practices in SMMEs and luxury branding. He is currently involved in mentoring youth entrepreneurs, communities of practice in youth entrepreneurship, book editorship and research in social enterprises in the 4th Industrial Revolution.

Publications

Techvolutionaries Navigating the Technological Frontier in Ndola: Zambia's Entrepreneurial Landscape During the Fourth Industrial Revolution (4IR)
Techvolutionaries Navigating the Technological Frontier in Ndola: Zambia's Entrepreneurial Landscape During the Fourth Industrial Revolution (4IR)
Mukonkola Mwale, Nigel Chiweshe. © 2024. 15 pages.
The Fourth Industrial Revolution (4IR) is widely acknowledged to have significant implications for multiple sectors worldwide. This chapter provides insights from a study that...
An Interrogation of Entrepreneur Perspectives on the Nexus of Sustainability and Entrepreneurship: Sustainable Entrepreneurship
An Interrogation of Entrepreneur Perspectives on the Nexus of Sustainability and Entrepreneurship: Sustainable Entrepreneurship
Naisha Ramlal, Nigel Chiweshe. © 2022. 19 pages.
Understanding the effects of entrepreneurs' intentions towards sustainable entrepreneurship can be an initial step in developing sustainable entrepreneurs. Limited research...
Emboldening the Voice of Youth in Entrepreneurship Education
Emboldening the Voice of Youth in Entrepreneurship Education
Nompumelelo Sindiswa Nqoko, Nigel Chiweshe. © 2022. 14 pages.
Like many other jobs and career opportunities, entrepreneurship is frequently contingent on a variety of factors. Developing an interest in entrepreneurship as a career appears...
Emerging Economy Institutions of Higher Education Sustainability Initiatives to Solve Wicked Environmental Problems
Emerging Economy Institutions of Higher Education Sustainability Initiatives to Solve Wicked Environmental Problems
Comilla Laban, Nigel Chiweshe. © 2021. 15 pages.
Institutions of higher learning are integral players on matters regarding sustainable development. Institutions of higher learning have incorporated sustainable development not...
Strategic Marketing for Social Enterprises in Developing Nations
Strategic Marketing for Social Enterprises in Developing Nations
Nigel Chiweshe, Debbie Ellis. © 2019. 373 pages.
Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth...
Social Enterprise Marketing Communication
Social Enterprise Marketing Communication
Nonkululeko Bhengu, Nigel Chiweshe. © 2019. 22 pages.
The purpose of this chapter is to examine marketing communication tools used by Pietermaritzburg social enterprises to reach their stakeholders. In discussing the marketing...
Social Enterprise Digital Marketing
Social Enterprise Digital Marketing
Langelihle Khayalethu Nxumalo, Nigel Chiweshe. © 2019. 28 pages.
A social enterprise needs to determine about how social media fits into the digital architecture of the enterprise and how social media transforms the social enterprise. Through...
Marketing for Social Entrepreneurship
Marketing for Social Entrepreneurship
Nigel Chiweshe. © 2017. 14 pages.
Social entrepreneurship has been motivated by the reality that conventional for profit organisations did not have the capacity to address social challenges endemic to society....
Marketing for Social Entrepreneurship
Marketing for Social Entrepreneurship
Nigel Chiweshe. © 2016. 14 pages.
Social entrepreneurship has been motivated by the reality that conventional for profit organisations did not have the capacity to address social challenges endemic to society....