A Cognitive Semiotic Interpretation of Chinese Culture Through Digitalized Reading: When Digitalization Meets Cross-Cultural Education

A Cognitive Semiotic Interpretation of Chinese Culture Through Digitalized Reading: When Digitalization Meets Cross-Cultural Education

Yinggen Ke, Saengchan Hemchua
DOI: 10.4018/IJCALLT.332230
Article PDF Download
Open access articles are freely available for download

Abstract

Cultural differences and geopolitical disputes severely impede the globalization process. As a method of eliminating cross-cultural misunderstandings and fostering mutual respect, it is crucial to increase cross-cultural awareness through cross-cultural education to support the world's peaceful and healthy development. This article investigates, from the perspective of cognitive semiotics, how the integration of digitization and language learning through reading can provide foreign language learners with a more immersive and stimulating learning experience. Questionnaires and interviews demonstrate that digital reading has exerted more significant learning effects on cross-cultural education than traditional paper reading. Digital reading reflects cognitive communication, cognitive subjectivity, and cognitive diversity more accurately. The integration of digital reading and cross-cultural education makes language learning more accessible and effective and can encourage students to grasp the target language while simultaneously promoting Chinese culture.
Article Preview
Top

Theoretical Background

Digital Reading and Traditional Reading

Reading is a cognitive multisensory activity. According to Kintsch (1988), reading is an interactive process, in which readers actively interpret the text by integrating their own experiences and thoughts with the knowledge of the text (Perfetti & Stafura, 2014). Digital reading is a process of meaning-making from a text in a digital format. It builds on traditional print reading which usually refers to written texts in a linear way. Baron (2015) asserts that digital reading reshapes the sphere of reading, and that digital reading and traditional reading are distinct. Traditional reading requires visual attention and the tactile act of holding a physical book or pages in addition to invisible brain activity. As educational reading materials become increasingly digitalized, the impact of technological interfaces on reading comprehension has been studied. Accessibility, financial effectiveness (Daniel & Woody, 2012), and environmental benefits are the most frequently mentioned advantages of e-reading. Common disadvantages include: e-reading is not preferable for longer texts (Baron et al., 2017), e-reading is poor in holding readers’ concentration (Baron et al., 2017), and e-reading negatively impacts students’ reading comprehension (Mengen et al., 2013; Kong et al., 2018). The above-mentioned findings of e-reading are mostly monomodal, i.e., the written books are simply displayed on a screen.

Today, digital reading goes beyond traditional monomodal reading practices. E-reading is defined as any device that can display text on a screen, which makes a “multimodal interaction” (Norris, 2004) possible between the producer and his readers, and even among readers through a bullet screen. The semiotic process creates two types of representations: a text-based model, in which the reader forms their interpretant based on the sign itself; and a situation model, in which the reader forms their interpretant based on their situation (Kintsch, 2013).

Complete Article List

Search this Journal:
Reset
Volume 14: 1 Issue (2024)
Volume 13: 1 Issue (2023)
Volume 12: 5 Issues (2022)
Volume 11: 4 Issues (2021)
Volume 10: 4 Issues (2020)
Volume 9: 4 Issues (2019)
Volume 8: 4 Issues (2018)
Volume 7: 4 Issues (2017)
Volume 6: 4 Issues (2016)
Volume 5: 4 Issues (2015)
Volume 4: 4 Issues (2014)
Volume 3: 4 Issues (2013)
Volume 2: 4 Issues (2012)
Volume 1: 4 Issues (2011)
View Complete Journal Contents Listing