Roya Rahimi

Roya Rahimi joined the University of Wolverhampton as Lecturer in 2014. She teaches across tourism, hospitality and events subject areas. Roya has supervised more than 100 dissertations of graduate and postgraduate students, and also involved in PhD supervision. Her research interests are CRM, Organisational Culture, Human Resource Management, Gender Equality and Tourism Higher Education. Her work has been published in top-tier journals such as Annals of Tourism Research, Journal of Tourism and Hospitality Research, Journal of Travel & Tourism Marketing, International Journal of Contemporary Hospitality Management and Anatolia. Her work has been also presented at various international conferences and appears in book chapters released by Routledge, CABI, Emerald and IGI. She sits on the editorial board of the Journal of Hospitality and Tourism Technology and European Management Review. She serves as reviewer for number of leading journals. Roya received The Valene L. Smith Prize for the best presented paper at the International Conference of Service Quality in Hospitality & Tourism in Isfahan at 2016. She has been published in a variety of languages. Her industry experience includes seven years working in the hotel industry in a number of international hotels in various countries. Roya is fluent in three languages (English, Turkish and Persian) and has familiarity with European and Asian cultures. She believes that high quality teaching, strong research and industry partnership go hand in hand given the application aspect of the tourism and hospitality field. Roya was nominated for her cutting edge style of teaching in 2016 and also nominated as the inspirational lecturer of the year in 2015 and 2016.

Publications

Transformation or Retaining the Status Quo: Multinational Hospitality Companies and SME Collaboration on Sustainability in Emerging Countries
Transformation or Retaining the Status Quo: Multinational Hospitality Companies and SME Collaboration on Sustainability in Emerging Countries
Sibel Yamak, Mine Karatas-Ozkan, Eun Sun Godwin, Samia Mahmood, Roya Rahimi. © 2023. 27 pages.
This chapter focuses on the dynamics of MHC-SME collaboration on sustainability in an emerging country context. The findings show that MHC sustainability policy is generally...
Augmented Reality Apps for Tourism Destination Promotion
Augmented Reality Apps for Tourism Destination Promotion
Roya Rahimi, Azizul Hassan, Ozlem Tekin. © 2020. 12 pages.
Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as...
Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing
Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing
Azizul Hassan, Roya Rahimi. © 2018. 18 pages.
Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a...
CRM in Tourism: Customer Relationship Management (CRM)
CRM in Tourism: Customer Relationship Management (CRM)
Roya Rahimi, Vipin K. Nadda, Hui Wang. © 2018. 28 pages.
Businesses tend to operate under the influence of their internal and external environment for favourable outcome and competitive sustainability. Under such circumstances, it...
Insights and Rumination of Human Resource Management Practices in SMEs: Case of a Family Run Tour Operator in London
Insights and Rumination of Human Resource Management Practices in SMEs: Case of a Family Run Tour Operator in London
Azizul Hassan, Roya Rahimi. © 2017. 14 pages.
This chapter focuses on some specific areas of human resource management (employee relations, psychological contract, recruitment and selection) in a small - scale family owned...
Promotional Strategies and New Service Opportunities in Emerging Economies
Promotional Strategies and New Service Opportunities in Emerging Economies
Vipin Nadda, Sumesh Dadwal, Roya Rahimi. © 2017. 417 pages.
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and...
Augmented Reality Apps for Tourism Destination Promotion
Augmented Reality Apps for Tourism Destination Promotion
Roya Rahimi, Azizul Hassan, Ozlem Tekin. © 2017. 16 pages.
Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as...
Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing
Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing
Azizul Hassan, Roya Rahimi. © 2016. 18 pages.
Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a...
CRM in Tourism: Customer Relationship Management (CRM)
CRM in Tourism: Customer Relationship Management (CRM)
Roya Rahimi, Vipin K. Nadda, Hui Wang. © 2015. 28 pages.
Businesses tend to operate under the influence of their internal and external environment for favourable outcome and competitive sustainability. Under such circumstances, it...
International Journal of Customer Relationship Marketing and Management (IJCRMM)
International Journal of Customer Relationship Marketing and Management (IJCRMM)
Riyad Eid. Est. 2010.
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by...