Eugene J. Lewis

Eugene J. Lewis is a leading Marketer and Information Systems Specialist in all areas of Marketing, Management, and Information Systems. Dr. Lewis is a leading expert in technical core competencies in marketing as well as Diversity & Inclusion (Organizational Dynamics). Currently, Dr. Lewis serves in the Aviation & Defense Industry working in the Cargo CH-47 Helicopters Foreign Military Sales Program Office for the US Army. Previously, he served as the Assistant Professor of Marketing at Oakwood University as a full-time and part-time instructor in Marketing, Management (Leadership), and Computer Information Systems. Moreover, lecturing students in areas such as: advertising management, consumer behavior, global marketing, marketing management, organizational dynamics, project management, sales management, and project management, logistics and supply chain management integrating marketing methodologies. Dr. Lewis is a highly sought-after practitioner as his education and experience provide a real-world example of the integration within the marketing management and technology field. As an International Program Manager, he gives several briefings to dignitaries and foreign leadership around the world in areas of logistics and supply chain management. Much of his employment experience consists of incorporating new innovative concepts to provide consumers with the requisite knowledge necessary to understand the value of emotional (EQ) and business intelligence (BI) with incorporating technology. Dr. Lewis enjoys giving back to the community spending much of his free time assisting young people in underprivileged areas instructing them in the sweet science. Dr. Lewis has been a Boxing Coach and Instructor for over 13 years. He is a registered Coach with United States Boxing Association for the Southeastern Region. Dr. Lewis believes in the efficacy of developing young people. He is originally from Seattle, Washington. His family still resides in the Pacific Northwest. He enjoys every opportunity available to travel, write poetry, play his guitar, and meet inspiring people.

Publications

Evolution of Cross-Sector Cyber Intelligent Markets
Evolution of Cross-Sector Cyber Intelligent Markets
Eugene J. Lewis. © 2024. 469 pages.
In today's digital age, cyber threats have become an ever-increasing risk to businesses, governments, and individuals worldwide. The deep integration of technology into every...
Critical Analysis on the Challenges of Product Distribution in Global Infrastructure and Value-Added Systems in Logistics and Supply Chain Management
Critical Analysis on the Challenges of Product Distribution in Global Infrastructure and Value-Added Systems in Logistics and Supply Chain Management
Helen MacLennan, Eugene J. Lewis, Jessica Roman. © 2024. 17 pages.
In this critical analysis, the focus is on the nation's maritime port operations and international mode of transportation for Fixing America's Surface Transportation...
Marketing Information Systems (MkIS) Parts Shortage Challenges in the Aviation Industry: Foreign Military Sales (FMS) Legacy System in Cross-Sector Markets
Marketing Information Systems (MkIS) Parts Shortage Challenges in the Aviation Industry: Foreign Military Sales (FMS) Legacy System in Cross-Sector Markets
Eugene J. Lewis, Danica F. Abejon. © 2024. 20 pages.
The qualitative focus group research utilizes the theory of constraints and supply chain management (SCM) framework to review over 179 emails discoveries in obsolescence issues...
Healthcare Information Systems (HCIS) Customer Patient Advocacy: Cyber Health Deficiencies in the State of Washington
Healthcare Information Systems (HCIS) Customer Patient Advocacy: Cyber Health Deficiencies in the State of Washington
Eugene J. Lewis, Ramona R. Cruz. © 2024. 26 pages.
The cyber health deficiencies from customer patient advocacy did not exist until September 2021. The exploratory research focuses on a recent conference advancing in healthcare...
Exploring the Nature of How Wine Businesses Responded to COVID-19 Marketplace Disruptions With New Business Strategies and Marketing Innovations
Exploring the Nature of How Wine Businesses Responded to COVID-19 Marketplace Disruptions With New Business Strategies and Marketing Innovations
Eugene Lewis, Darrell Norman Burrell, Kevin Richardson. © 2023. 16 pages.
COVID-19 incited an unusual global predicament for wine businesses by intensifying supply chain interruptions, marketplace disruptions in many countries, and related trade...
Adaptive Marketing, Management Strategy, and Technology Innovation in Beverage and Hospitality Markets
Adaptive Marketing, Management Strategy, and Technology Innovation in Beverage and Hospitality Markets
Darrell Norman Burrell, Eugene J. Lewis, Kevin Richardson. © 2023. 10 pages.
The COVID-19 pandemic has been the catalyst for innovative thought within the Sweeter the Juice winery and wine bar. As a result of the pandemic, sales and revenue were reduced...
Ethical, Cultural, and Historical Leadership Implications of Conducting Public Health Research on Minority Populations
Ethical, Cultural, and Historical Leadership Implications of Conducting Public Health Research on Minority Populations
Allison J. Huff, Darrell Norman Burrell, Eugene J. Lewis, Aleha M. Ingle, Kyleigh Elizabeth Vestal, Kevin Richardson. © 2023. 18 pages.
The study focuses on ethical and cultural research into the public health sector. The content analysis of research identifies disproportionate knowledge of implications affecting...
An Exploratory Research Analysis of Four Cyber Security Trends in Mobile Technology Using the ISO 270K Framework
An Exploratory Research Analysis of Four Cyber Security Trends in Mobile Technology Using the ISO 270K Framework
Eugene J. Lewis, Maria D. Baez. © 2023. 18 pages.
This chapter conducts an exploratory analysis of four major cyber security trends within mobile technology, utilizing the ISO 27001 framework as a guiding principle. First, this...
Illegal Pregnancy Discrimination Is a Severe Business, Legal, and Public Health Issue
Illegal Pregnancy Discrimination Is a Severe Business, Legal, and Public Health Issue
Allison Huff, Darrell Norman Burrell, Kevin Richardson, Delores Springs, Amalisha Sabie Aridi, Margaret M. Crowe, Eugene Lewis. © 2023. 11 pages.
Pregnancy discrimination in the workplace is a pervasive business legal issue that harms the health and well-being of women who experience it. It refers to the adverse treatment...
Marketing Innovation Responsiveness in the Food and Beverage Marketplace
Marketing Innovation Responsiveness in the Food and Beverage Marketplace
Eugene J. Lewis, Darrell Norman Burrell, Kevin Richardson, Laura Ann Jones, William L. Quisenberry, Marlena Daryousef, Sharon L. Burton, Margaret Crowe, Angel Justo Jones. © 2023. 16 pages.
COVID-19 had a devastating effect on the wine industry, decimating wineries' on-premise sales and forcing down projected industry revenue for 2020 by 14%. The decline in wine...
Marketing and Consumer Behavior: The New Golden Girls Era of Singlehood
Marketing and Consumer Behavior: The New Golden Girls Era of Singlehood
Eugene J. Lewis. © 2023. 19 pages.
The qualitative study utilizes a meta-analysis framework in a literature review of marketing and consumer behavior evaluation. The theoretical framework and lens of social...
A Critical Analytical View of Control Theory and the Geopolitical and Economic Drivers Affecting Cyber Security Warfare
A Critical Analytical View of Control Theory and the Geopolitical and Economic Drivers Affecting Cyber Security Warfare
Eugene J. Lewis, Maria D. Baez. © 2023. 18 pages.
Nearly 1 billion emails were exposed in 1 single year affecting 20% or 1 and 5 internet users, causing cyber security warfare worldwide. Under the control theoretic approach...
Cybercrime and Cybersecurity Challenges in the Automotive Industry Utilizing Agent-Based Modeling (ABM)
Cybercrime and Cybersecurity Challenges in the Automotive Industry Utilizing Agent-Based Modeling (ABM)
Eugene Lewis, Darrell Norman Burrell, Calvin Nobles, Jennifer Ferreras-Perez, Kevin Richardson, Angel J. Jones, Laura Ann Jones. © 2023. 26 pages.
Agent-based modeling (ABM) serves as a powerful and innovative tool to evaluate and address cybersecurity risks in the auto industry. With the increasing integration of advanced...
The Business of Sports Marketing and the Growing Challenge of Name Image and Likeness (NIL) for Student Athletes
The Business of Sports Marketing and the Growing Challenge of Name Image and Likeness (NIL) for Student Athletes
Eugene J. Lewis. © 2023. 15 pages.
The research focuses on sports marketing and the growing challenge of name, image, and likeness (NIL) activities for student athletes. Name, image, and likeness (NIL) is the...
Technology Marketing: The Shift of Marketing Through Critical Technology Explained in the Real Estate Industry
Technology Marketing: The Shift of Marketing Through Critical Technology Explained in the Real Estate Industry
Eugene J. Lewis. © 2022. 47 pages.
A business’s ability to properly market their services and products is a critical aspect of business strategy. Having an effective marketing strategy is essential to the...
The Organizational and Social Complexities of Managing and Retaining Generation Z Employees in the United States Retail Industry
The Organizational and Social Complexities of Managing and Retaining Generation Z Employees in the United States Retail Industry
Darrell Norman Burrell, Orna T. Bradley-Swanson, Amalisha S. Aridi, Eugene J. Lewis. © 2022. 14 pages.
U.S. Retail Industry employed 4,528,550 retail salespersons, as stated by the United States Bureau of Labor Statistics, Occupational Employment Statistics (2017). Tang, Liu, Oh...
Managing High Performing Safety Cultures in US Healthcare Organizations During COVID-19
Managing High Performing Safety Cultures in US Healthcare Organizations During COVID-19
Darrell Norman Burrell, Anton Shufutinsky, Jorja B. Wright, D'Alizza Mercedes, Amalisha Sabie Aridi, Eugene J. Lewis. © 2022. 20 pages.
The increasing complexity of the United States healthcare system has compounded the likelihood of mistakes. One of the 10 leading causes of death and disability is safety issues...
A Literature Review on the Marketing Partnership Challenge: HCT and TAM in Areas of Real Estate Development, Marketing, and Training
A Literature Review on the Marketing Partnership Challenge: HCT and TAM in Areas of Real Estate Development, Marketing, and Training
Eugene J. Lewis. © 2022. 47 pages.
The literary review assesses Human Capital Theory (HCT) and Technology Acceptance Model (TAM) in the existing body of scholarly knowledge in areas of real estate development...
A Case Study Analysis of Pregnancy Discrimination and Women-Friendly Workplaces in U.S. Engineering and Technical Organizations
A Case Study Analysis of Pregnancy Discrimination and Women-Friendly Workplaces in U.S. Engineering and Technical Organizations
Darrell Norman Burrell, Amalisha S. Aridi, Jorja B. Wright, Calvin Nobles, Kevin Richardson, Eugene Lewis, Roxanne Elliott Kemp. © 2022. 13 pages.
Women represent 50% of workers in the United States but only 28% of the employees at 51 of the top U.S. engineering and technology organizations. Engineering and technology firms...
Education Concerning the Complex Nature of Diversity and Inclusion Through an Exploration of Health Disparities
Education Concerning the Complex Nature of Diversity and Inclusion Through an Exploration of Health Disparities
Amalisha Sabie Aridi, Darrell Norman Burrell, Jorja B. Wright, Kevin Richardson, Eugene J. Lewis. © 2022. 13 pages.
According to the US Centers for Disease Control, Health disparities are preventable differences in the burden of disease, injury, violence, or opportunities to achieve optimal...
Advancing Diversity and Inclusion Management Consulting in Hospital Settings
Advancing Diversity and Inclusion Management Consulting in Hospital Settings
Amalisha S. Sabie-Aridi, Darrell Norman Burrell, Kevin Richardson, Eugene Lewis, Jorja B. Wright, Roxanne Elliott Kemp. © 2022. 10 pages.
This analysis takes a deep dive into how a U.S. hospital, at risk of losing millions of dollars from a contract because of unfair hiring practices and discriminatory promotion...
Sports Marketing: Diversity, Equity, and Inclusion (DEI) for Minority and Women Coaches
Sports Marketing: Diversity, Equity, and Inclusion (DEI) for Minority and Women Coaches
Eugene J. Lewis. © 2022. 12 pages.
Prioritizing diversity in sports provides perspectives in how transformational leadership and organizational culture are viewed. In contrast to most research within the field of...
An Exploration of Organizational Development and Change in Technical Organizations to Support Sustainability
An Exploration of Organizational Development and Change in Technical Organizations to Support Sustainability
Kevin Richardson, Darrell Norman Burrell, Eugene J. Lewis, Calvin Nobles, Jorja B. Wright, Amalisha S. Sabie-Aridi, Desiree Nicole Andrus. © 2022. 14 pages.
Commonly referenced as corporate citizenship or sustainability, the initial idea of corporate social responsibility (CSR) matured from the 1987 seminal Brundtland Report, which...
Innovative Legitimate Non-Traditional Doctorate Programs in Cybersecurity, Engineering, and Technology
Innovative Legitimate Non-Traditional Doctorate Programs in Cybersecurity, Engineering, and Technology
Darrell Norman Burrell, Calvin Nobles, Maurice Dawson, Eugene J. M. Lewis, S. Raschid Muller, Kevin Richardson, Amalisha S. Aridi. © 2022. 14 pages.
According to the US Federal Bureau of Investigations (FBI) the number of complaints about cyberattacks to their cyber division is up to as many as 4,000 a day. Every year in the...
Transformational vs. Transactional Attitudes Towards Gun Violence as a Public Health Concern in America
Transformational vs. Transactional Attitudes Towards Gun Violence as a Public Health Concern in America
Allison J. Huff, Darrell Norman Burrell, Eugene J. Lewis, Sharon L. Burton. © 2022. 16 pages.
The context of transformational gun violence is an inherent issue of a need for change in the American dichotomy of access. The transactional gun violence is the given exchange...
Management Consulting Analysis and Applications of Adaptive Marketing and Organizational Strategy During COVID-19
Management Consulting Analysis and Applications of Adaptive Marketing and Organizational Strategy During COVID-19
Eugene Lewis, Darrell Norman Burrell, Kevin Richardson. © 2022. 19 pages.
This management consulting case study on adaptive marketing during COVID-19 in the real estate industry focuses on the overvaluation of housing utilizing horizontal...
Exploring the Self-Efficacy-Building Practice of Teaching Real-World Entrepreneurial Leadership Skills on the Graduate Level
Exploring the Self-Efficacy-Building Practice of Teaching Real-World Entrepreneurial Leadership Skills on the Graduate Level
Darrell Norman Burrell, Kristine Elizabeth Shipman, Anton Shufutinsky, Eugene Lewis. © 2021. 17 pages.
Engaged and experiential learning approaches encourage experimentation and expand teaching entrepreneurial leadership beyond just classroom lectures, textbooks, and PowerPoint...
Creating Inclusive Workplaces for Women in Health Organizations Engaging in Digital Economy-Driven Innovations
Creating Inclusive Workplaces for Women in Health Organizations Engaging in Digital Economy-Driven Innovations
Darrell Norman Burrell, Stephanie Johanna Barrett, Eugene J. M. Lewis, Maurice Dawson, Karen Bovell, Margie Crowe. © 2021. 14 pages.
The digital economy is creating significant innovations in healthcare. Thriving in this new digital era requires all kinds of healthcare organizations to shift their cultural and...
How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges
How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges
Darrell Norman Burrell, Aikyna Finch, Eugene J. M. Lewis, Maurice Dawson, Karen D. Bovell. © 2021. 16 pages.
Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green...
Exploring the Need for More Women in Leadership Roles in Public Health and Emergency Response Logistics
Exploring the Need for More Women in Leadership Roles in Public Health and Emergency Response Logistics
Darrell Norman Burrell, Orna T. Bradley-Swanson, Jorja B. Wright, Tiffiny Shockley, Kim L. Brown-Jackson, Eugene J. M. Lewis, Terrence Duncan, Judith Mairs-Levy. © 2021. 20 pages.
Situations like Coronavirus (COVID-19), severe acute respiratory syndrome (SARS), Middle East respiratory syndrome (MERS) coronaviruses, and the damaged caused by Hurricane Maria...
Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19
Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19
Amina I. Ayodeji-Ogundiran, Darrell Norman Burrell, Eugene J. Lewis. © 2021. 14 pages.
The COVID-19 pandemic has changed the business dynamics for many organizations globally. This paper examines the demonstration of adaptable strategic leadership and marketing...
A Qualitative Research Assessment of the MBA for 2020 and Beyond
A Qualitative Research Assessment of the MBA for 2020 and Beyond
Darrell Norman Burrell, Sharon L. Burton, Delores Springs, Jorja B. Wright, Maurice D. Harmon, Eugene J.M. Lewis. © 2020. 19 pages.
The Master of Business Administration (MBA) plays a significant role in developing managers in a plethora of global organizations. In most circles, it is considered a degree to...
Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies
Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies
Darrell Norman Burrell, Sharon L. Burton, Eugene J.M. Lewis, Darrell Ezell, Dawn Lee DiPeri. © 2020. 20 pages.
As the year 2020 emerges, many universities are facing declining student enrollments. Six private liberal arts colleges in New England in the United States have announced they...