Amaresh Jha

Amaresh Jha is a media professional, educator, and researcher with over two decades of experience in Television, New Media, and Media Advocacy. As a television journalist, he has been one of the pioneering transmedia producers to use the practice of data-driven storytelling.

Publications

AI-Driven Algorithms for Optimizing Social Media Advertising: Prospects and Challenges
AI-Driven Algorithms for Optimizing Social Media Advertising: Prospects and Challenges
Amaresh Jha. © 2024. 22 pages.
The social media advertising market is anticipated to witness a surge in ad spending; projections indicate an annual growth rate (CAGR 2023-2028) of 4.31%, leading to a...
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Amaresh Jha. © 2023. 23 pages.
Measuring immersive marketing experiences in the metaverse is a new area of study and it includes a wide range of algorithms to make better assessments and predictions. Any...