MLA
Tuzovic, Sven, Lyle Wetschand Jamie Murphy. "The Google Online Marketing Challenge: A Transnational Comparison of Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns." IGI Global, 2011. 46-65. Web. 8 May. 2024. doi:10.4018/978-1-60960-599-5.ch003
APA
Tuzovic, S., Wetsch, L., & Murphy, J. (2011). The Google Online Marketing Challenge: A Transnational Comparison of Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns (pp. 46-65). doi:10.4018/978-1-60960-599-5.ch003
Chicago
Tuzovic, Sven, Lyle Wetschand Jamie Murphy. "The Google Online Marketing Challenge: A Transnational Comparison of Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns," 46-65 (2011), accessed May 08, 2024. doi:10.4018/978-1-60960-599-5.ch003
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