Circular Economy at the Core of Levis & Co.'s Success: The Circular Business of Denim

Riccardo De Lucia (IGT Lottery S.p.A., Italy), Armando Iavazzi (Luiss University, Italy), Ilaria Combatti (Aglaia Capital Partners, Italy), and Benedicta Quarcoo (IFAD, Ghana)
Copyright: © 2022 |Pages: 115
EISBN13: 9781668481912|DOI: 10.4018/978-1-6684-5001-7.ch005
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Abstract

The chapter aims to gather information and analyze the new business model developed by Levi Strauss and Co. First, it analyses the network that LS&Co. has set up and how the business works. Then, it will investigate the context in which LS&Co. operates by looking at values, drivers, stakeholders, barriers. Subsequently, a careful analysis of the performance indicators that LS&Co. has adopted including the GRIs material report will be conducted. The technologies and developments that LS&Co. has adopted in its business will be explained; particular attention will be given to emerging partners in the new business model and the value they bring. There will be space for an ambitious project based on blockchain technology as a tangible tool for their products and suppliers. Some recommendations on how LS&Co. could improve its circular economy in the context of the growing smart cities will be given in the last paragraph.
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