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Challenges in the Motorbike Industry (TVS Auto Bangladesh Ltd): A Case Study

Rawnak Jahan (BRAC University, Bangladesh)

EISBN13: 9798369358474|DOI: 10.4018/979-8-3693-1781-5.ch007

OnDemand Chapter PDF Download Download link provided immediately after order completion

Abstract

Despite the favorable market conditions, the motorcycle business in Bangladesh faces unique and difficult obstacles that must be met efficiently. These difficulties include intense rivalry, shifting customer preferences, legislative restraints, and infrastructure limitations. This case study will highlight some of the critical difficulties encountered by TVS Auto Bangladesh Ltd as well as potential solutions. By doing so, the company may increase its market presence and strengthen and achieve long-term growth in the dynamic motorcycle industry. TVS Auto Bangladesh Ltd is a subsidiary of TVS Motor, a prominent two-wheeler manufacturer in India. It operates in the motorbike sector in Bangladesh, where it faces numerous hurdles. Due to increased consumer demand, urbanization, and road infrastructure, the motorcycle industry has grown significantly in recent years. As a result, several well-known businesses, including TVS Auto Bangladesh Ltd, have entered the market to profit from the expanding potential.

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Challenges in the Motorbike Industry (TVS Auto Bangladesh Ltd): A Case Study

Abstract