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Smile! You’re on Ice Cream Camera!

By IGI Global on Sep 10, 2010
Supposedly, there's no such thing as a free lunch, but there may be such a thing as free ice cream, as long as you don't mind having your picture on Facebook. A new smile-activated ice cream vending machine was recently developed by SapientNitro. The project was backed by Unilever, the world's largest ice cream company, owning Ben & Jerry's, Good Humor, Breyers, and Klondike. To use the machine, the customer presses a "share" button, giving permission for the company to use his or her image for promotional purposes, including on Unilever's Facebook brand page. The machine takes a picture and uses facial recognition software, which can determine a customer's gender, age, and mood, and then measure the customer's smile. If a person's smile is measured at a particularly high level, free ice cream is dispensed. A variety of images, such as silly hats and moustaches, are shown on a screen with a video of the customer's face to encourage the customer to both smile larger and to position his or her head in the correct position.

The intelligent machine can also sense when a potential customer walks by the machine and then uses another batch of images and animations to try to encourage people to come closer. This test run of the vending machines currently gives free ice cream to any customer smiling at a particular level, but the final machines will ultimately dispense products for cash and randomly select a small number of customers to win free ice cream based on a smile. ( www.cbsnews.com/stories/2010/06/25/tech/main6616630.shtml)

This ice cream vending machine is just one of a growing number of applications for facial recognition technology. To fill the increasing demand for research covering the many advances in facial analysis, IGI Global presents one of its newest releases, Advances in Face Image Analysis: Techniques and Technologies, edited by Yu-Jin Zhang, Tsinghua University, China. This important reference contains the most current research covering these topics from more than 30 global experts. Students, researchers, and practitioners engaged in the study, research and development of face image analysis techniques will all benefit from the information contained in this cutting-edge title.Advances in Face Image Analysis: Techniques and Technologies

Describing the importance of this developing field of technology, Dr. Zhang says, "the analysis of the human face via image (and video) is one of the most interesting and focusing research topics in the last years for the image community. From the analysis (sensing, computing, and perception) of face images, much information can be extracted, such as the sex/gender, age, facial expression, emotion/temper, mentality/mental processes and behavior/psychology, and the health of the person captured. According to this information, many practical tasks can be performed and completed; these include not only person identification or verification (face recognition), but also the estimation and/or determination of person's profession, hobby, name (recovered from memory), etc." Dr. Zhang goes on to point out that this research can also be used in biometrics, human-computer/human-machine interaction, human behavior and emotion study, psychosis judgment, security checking systems, and much more. For more information on this title please visit www.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=41742.

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