What is Web-Based Innovation

The Internet has become ubiquitous in the business environment. Hence, innovative companies need to utilize all the sources that this medium can provide. The voices of consumers are shared by the use of many Web tools and may be advantageous in the innovation process. Information architecture needs conceptual models to facilitate the development of its deliverables in the form of blueprints, sitemaps, wireframes, personas, and so on. Based on the findings of a scoping review of the relevant literature and a case study on Brazilian companies, both a theoretical reference and a framework are presented. This chapter aims to highlight that some Internet technologies should be used throughout the stages in the innovation process. Because each technology has both benefits and limitations, the framework may be used to indicate the technologies that are the most appropriate based on the evidence collected. Finally, some implications of each technology for innovation are discussed.