What is Wall

This chapter describes how over the past decade, there has been a tremendous growth in the subscriber base of social networking sites. These networking websites or SNS have provided a global platform to people—to connect and express. However, SNS platforms seem to be fast losing ground to Instant Messaging (IM) Applications (Apps), WhatsApp being the frontrunner. WhatsApp offers a much superior user experience in terms of connectivity, expression, and security. WhatsApp is simple to use: it can be downloaded on any smartphone, and only needs a mobile SIM card and an internet connection. At the same time, security issues are also working against the SNS. This study aims to analyze the changing ‘social networking scenario' in India. This research is based on the facts analyzed after a comprehensive survey conducted on a sample picked up from four Indian metro cities. Findings reveal that the young population is fascinated by WhatsApp due to the ease of operating the App and the quick communication that it provides. Users reported spending less time now on Facebook than they did before WhatsApp was introduced.