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What is Viral

Chapter 13
Handbook of Research on Cultural and Economic Impacts of the Information Society
It refers to popular Online content that quickly spreads through social media networks.
Published in Chapter:
Use of Social Media for Policing
Amir Manzoor (Bahria University, Pakistan)
Copyright: © 2015 |Pages: 30
DOI: 10.4018/978-1-4666-8598-7.ch013
Abstract
An overwhelming amount of information (and misinformation) is available on today's social media sites (e.g., Twitter, Facebook, Flickr, YouTube). Law enforcement agencies actively seek to leverage these resources to improve services and communication with public. Various factors have forced law enforcement agencies to have an active voice on social media. This chapter examines the growing interest of police forces in the use of social media to engage groups previously uninvolved in discussion of community policing and for deliberation about priorities of police forces. The chapter concludes that police forces, in general, have been able to exploit the networked characteristics of social media and the potential of user-generated content. Recommendations are provided to achieve more ambitious aims for using social media for policing.
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Chapter 4
Instagramable Tourism and Architectural Reproducibility in Indonesia
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Chapter 33
Terminological Obfuscation in Online Research
Originating in marketing circles to describe widespread adoption of popular products, the term is now often used to describe e-mails or videos that are circulated widely, often for ephemeral or disposable consumption. The term may connote sickness and infection, similar to computer viruses. One concern is that scholars may characterize certain videos, prior to investigation, as “viral” because the researcher sees them as socially vacuous or morally wrong, whether or not participants would characterize the videos they forward or receive in this way.
Published in Chapter: Terminological Obfuscation in Online Research; From: Handbook of Research on Computer Mediated Communication
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Chapter 17
A Less Than Viral Relationship: The Irrelevance of Sound for Tourism Promotion
In the medical scope, it is related to the spreading of a virus. In a sociological/communicative point a view, deals with the widespread of information, content or service, from individual to individual, quickly and typically by online/offline media.
Published in Chapter: A Less Than Viral Relationship: The Irrelevance of Sound for Tourism Promotion; From: Impact of New Media in Tourism
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Chapter 17
Ethical Issues With the Use of Social Media in the Connected Business World
A piece of information (image, audio/video, message, or any other content) that has been rapidly shared across the internet. Viral content is typically shared among hundreds of thousands of people in a very short amount of time.
Published in Chapter: Ethical Issues With the Use of Social Media in the Connected Business World; From: Strategies and Tools for Managing Connected Consumers
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Chapter 6
Leveraging New Media as Social Capital for Diversity Officers: How Equity, Diversity, and Inclusion Professionals Can Use Social Media to Foster Equality
In the context of social media, it is the phenomenon where a thought or idea spreads from person-to-person through the use of new media tools, where many instances of the message are replicated and spread throughout a network.
Published in Chapter: Leveraging New Media as Social Capital for Diversity Officers: How Equity, Diversity, and Inclusion Professionals Can Use Social Media to Foster Equality; From: Handbook of Research on Race, Gender, and the Fight for Equality
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Chapter 33
Terminological Obfuscation in Online Research
Originating in marketing circles to describe widespread adoption of popular products, the term is now often used to describe e-mails or videos that are circulated widely, often for ephemeral or disposable consumption. The term may connote sickness and infection, similar to computer viruses. One concern is that scholars may characterize certain videos, prior to investigation, as “viral” because the researcher sees them as socially vacuous or morally wrong, whether or not participants would characterize the videos they forward or receive in this way.
Published in Chapter: Terminological Obfuscation in Online Research; From: Handbook of Research on Computer Mediated Communication
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 15
Use of Social Media by Tourists at Religious Tourism Destinations in India
To go viral on social media is to have a particular post bring in an unusually large number of engagements.
Published in Chapter: Use of Social Media by Tourists at Religious Tourism Destinations in India; From: Global Development of Religious Tourism
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Chapter 357
E-Tourism and the New Family Station Wagon
Refers to on-line content that spreads rapidly and organically across the Internet with no on-line marketing or other forms of promotion.
Published in Chapter: E-Tourism and the New Family Station Wagon; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 12
Tourist Social Media Engagement: Conceptualization and Indicators
Publication with a high degree of reach, often shared many times by users on more than one social platform.
Published in Chapter: Tourist Social Media Engagement: Conceptualization and Indicators; From: ICT as Innovator Between Tourism and Culture
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