Its main goal is to map the daily activities of a customer, and the barriers that prevent the customer to be successful (the pains). For breaking down these barriers, solutions can be designed (gains). The model helps you to focus on actual problems, and useful solutions.
Published in Chapter:
Digital Transformation in the Feed Industry Business: The Development of the GMP+ International Academy for Knowledge Exchange on Feed Safety
Sunamita Iris Rodrigues Borges da Costa (Universidade Federal de Pernambuco, Brazil) and Johannes Willem Eduard Lodders (Hans Lodders Management BV, The Netherlands)
Copyright: © 2022
|Pages: 24
DOI: 10.4018/978-1-7998-9008-9.ch022
Abstract
Access to valuable knowledge about feed safety is crucial for the globalized animal feed business, which is linked to food production and, therefore, human health. However, due to differences between regions and actors in the production chain, the demand for knowledge varies strongly. Digital transformation helps to spread knowledge and to make it accessible throughout the globe, but there are some other conditions to make access to knowledge successful. The case of the development of the worldwide GMP+ Academy on feed safety shows that besides the application of digital tools and channels, a relevant but not competitive subject is essential, as well as the leading role and position of the organization that created the academy. Last but not least, successful knowledge sharing depends on collaboration and a clear value proposition for all stakeholders.