What is Transmedia

The increasing diversification of interconnected media platforms, which provide a complex discourse, demands an effective use of the space that is now called “transmedia”. This article provides terms and definitions for transmedia and for the new set of personal skills and abilities required to participate in it: “transliteracy”. It also presents the nemetic system, which facilitates analyzing, tracking and visualizing communication interactions in virtual transmedia environments. Learning to use these new media platforms requires skills beyond the traditional listening and reading, to be able to integrate multiple messages in multiple codes, as an essential skill both for personal and professional communication. This transliteracy is a complex ability of intertextual navigation, the strategy for coding and decoding the multidiscourse in the digital ecosystem.