Marketing strategy, in the field of tourism, through which tourists are attracted to a specific location.
Published in Chapter:
Electronic Games as a Touristic Promotional Tool
Fábia Esteves (Faculdade de Economia, Universidade do Porto, Portugal) and Pedro Quelhas Brito (INESC-Tec, Faculdade de Economia, Universidade do Porto, Portugal)
Copyright: © 2020
|Pages: 30
DOI: 10.4018/978-1-7998-3156-3.ch018
Abstract
According to the World Tourism Organization (UNWTO), in 2017 tourism had the greatest international growth in seven years, and in 2018, international tourism grew 5% reaching the mark of 1.4 billion, a figure reached two years earlier than predicted. At the same time, in the last 40 years, the video game industry has grown steadily, with games beginning to be seen as one of the primary sources of entertainment. However, there are still few studies analyzing the impact of advertising tourist destinations on digital platforms such as video games. The use of video games in the tourist context may be an inspirational tool, supporting the development of new advertising strategies for tourism marketing. Although the connection between tourism and cinema is widely documented, little research has demonstrated a credible correlation between video games and tourists' attitude towards destinations.