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What is Theory of Reasoned Action (TRA)

Chapter 59
Encyclopedia of E-Business Development and Management in the Global Economy
Theory of Reasoned Action (TRA) reflects the relationship between Behavioral Intention (BI) (as dependent construct) with Attitude towards Act or Behavior (AB) and Subjective Norm (SN). Prior research has shown that that BI = ß1AB + ß2SN (Fishbein & Ajzen, 1975).
Published in Chapter:
An Exploratory Study on the User Adoption of Central Cyber Government Office of the Hong Kong Government
Kevin K.W. Ho (The University of Guam, Guam), Calvin Chun Yu (The Hong Kong University of Science and Technology, Hong Kong), and Michael C.L. Lai (Hong Kong Police Force, Hong Kong)
Copyright: © 2010 |Pages: 12
DOI: 10.4018/978-1-61520-611-7.ch059
Abstract
This chapter investigates those factors affecting the user adoption of the Intranet Portal of the Hong Kong Government, a.k.a., Central Cyber Government Office (CCGO). The authors conducted a survey study in 2004 and they interviewed some of the users to collect their feedbacks on the user adoption of CCGO based on the premises of the Technology Acceptance Model (TAM). Based on the results of their survey and interviews, the authors noted that civil servants of Hong Kong demonstrated strong reluctance to adopt CCGO.
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Chapter 467
Organizational Aspects of Cyberloafing
Model theorized by Fishbein and Ajzen (1975) that says human behavior springs from intensions and that these intensions are shaped by positive or negative attitudes towards something. This theory focuses on three components: individual attitude, reference group influence, and subjective propensity to allow that external influences may affect one’s own choices.
Published in Chapter: Organizational Aspects of Cyberloafing; From: Encyclopedia of Information Science and Technology, Second Edition
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Chapter 9
An Investigation of Entrepreneurial Intention Among University Students Using the Theory of Planned Behavior and Parents' Occupation
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Chapter 521
Representational Decision Support Systems Success Surrogates
This theoretical model explains actions by identifying connections between various psychological constructs such as attitudes, beliefs, intentions, and behaviors, then posits that an individual’s attitude toward a given behavior is determined by the belief that this behavior will result in particular outcome.
Published in Chapter: Representational Decision Support Systems Success Surrogates; From: Encyclopedia of Information Science and Technology, Second Edition
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Chapter 15
The Technology Acceptance Model and Other User Acceptance Theories
A theory found in social psychology literature which explains the determinants of consciously intended behaviors (Fishbein and Ajzen, 1975; Ajzen and Fishbein, 1980).
Published in Chapter: The Technology Acceptance Model and Other User Acceptance Theories; From: Handbook of Research on Contemporary Theoretical Models in Information Systems
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Chapter 124
User Adoption of Government-to-Employee Portal of Hong Kong Government
Theory of Reasoned Action (TRA) reflects the relationship between Behavioral Intention (BI) (as dependent construct) with Attitude towards Act or Behavior (AB) and Subjective Norm (SN). Prior research has shown that that BI = ß 1 AB + ß 2 SN ( Fishbein & Ajzen, 1975 AU99: The citation "Fishbein & Ajzen, 1975" matches multiple references. Please add letters (e.g. "Smith 2000a"), or additional authors to the citation, to uniquely match references and citations. ).
Published in Chapter: User Adoption of Government-to-Employee Portal of Hong Kong Government; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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