What is Surf Culture

Creative tourism experiences constitute clear examples of the experience economy principles. They address new tourists' necessities. They can activate tangible and intangible resources, contribute to the development of local skills while offering the chance to engage with the overall social agents of the tourism system addressing key tourism challenges of the 21st century. Over the past few years, surf tourism has aroused the interest of many people, and surf tourists are increasingly more experienced, demanding and seeking a wide range of engaging experiences. To connect surf tourism to creative tourism, the authors developed a model focused on a creative surf experience. The chapter presents several contributions to the development of creative experiences of surf tourism where surf destinations can focus on and develop a greater audience that searches for such experiences.