What is Social Media Analytics

A stream of analytics involved in interpreting data collected from social media sites such as Facebook, Twitter, and so on. It is useful to segment the consumers by different demographics, identify influencers (who fetch maximum likes and followers) among each segment, understand consumer behavior and perform sentiment analysis.

Refers to the approach of collecting data from social media sites and blogs.

Social media analytics is the process of information gathering on the Internet and analyzing the gathered data to make better decisions.

Customer Data is captured to understand consumer sentiment or attitude in order to predict consumer behavior and provide recommendations for next best action.

It is the process of gathering, structuring, analyzing and gaining actionable insights from data available on social media. This is data generated from the conversations of stakeholders on social media.

The ability to gather and find meaning in data gathered from social channels to support business decisions.