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What is SMEs Sustainability

Chapter 3
Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
It is the capacity of SMEs to resist external business environment shocks.
Published in Chapter:
Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe
Mufaro Dzingirai (Midlands State University, Zimbabwe), Munyaradzi Chagwesha (Midlands State University, Zimbabwe), and Florence Mudzurandende (Midlands State University, Zimbabwe)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-6632-9.ch003
Abstract
Although entrepreneurship is widely accepted as a driver of economic development and growth across the globe, the COVID-19 pandemic and several lockdowns have created a unique situation in the entrepreneurship discourse. Accordingly, this chapter aims at providing empirical evidence on the challenges and opportunities emanating from COVID-19 within the context of informal cross-border women entrepreneurs. This study establishes five challenges, namely, business closures, caregiving responsibility, the decline in demand, shortage of goods, and liquidity crisis. Moreover, it also establishes digital marketing and business networks as opportunities. The recommendations to deal with these challenges are proffered and the suggestions for further study are captured.
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