Singles Day is a day of celebration for singlehood in China. The date, November 11, was chosen because of the connection between singles and the number of 1’s in the date (4 singles). Many businesses use this day to plan various shopping promotions targeting especially at young consumers.
Published in Chapter:
Marketing Channels and Supply Chain Management in Contemporary Globalism: E-Commerce Development in China and its Implication for Business
Jianli Hu (California State Polytechnic University, Pomona, USA), Joan Marques (Woodbury University, USA), Svetlana Holt (Woodbury University, USA), and Angelo A. Camillo (Woodbury University, USA)
Copyright: © 2014
|Pages: 10
DOI: 10.4018/978-1-4666-6220-9.ch018
Abstract
When Alibaba Inc. started Taobao.com in 2003, there were only a handful of Internet sellers trading online, mostly in second-hand products. Ten years later, China's e-commerce has become the world's largest in terms of total consumer spending, surpassing that of the USA. The expanding service sector within the e-business industry, growing popularity of mobile phones, increased number of Internet users, and extensive competition in the e-commerce industry contribute to the astounding growth of China's Internet market. Despite all the optimism, there are still many issues challenging the development of e-commerce in China, particularly the constraints presented in the domestic and international supply chain systems. In this chapter, the authors review the present market conditions of the Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) markets in China, analyze the critical factors of future development, and discuss the implications for online businesses.