an instrument that assesses participants’ values to help them determine what is most important in their lives and make good personal choices. Two kinds of values are distinguished in the survey: instrumental, that is, modes of conduct and behavioural characteristics that are seen as socially desirable; and terminal, that is, end states of existence or ultimate modes of living that have been idealized.
Published in Chapter:
Baby Boomers and Their Influence in the Colombian Organizational and Entrepreneurial Context
Rafael Ignacio Pérez-Uribe (Universidad Santo Tomas, Colombia), David Ocampo-Guzmán (Universidad EAN, Colombia), and Maria Pilar Ramirez-Salazar (Universidad EAN, Colombia)
Copyright: © 2022
|Pages: 29
DOI: 10.4018/978-1-7998-2395-7.ch010
Abstract
The Baby Boomers were a pivotal generation (1946 – 1964) for the Third Industrial Revolution (1945 – 2010), but with ages raging from 55 to 76, many are retirees and/or have entered the last stages of their productive lives. The last official census conducted in 2018 by Colombia's National Administrative Department of Statistics (DANE) concluded that there are 48,258,494 human beings living within Colombian soil, and out of the grand total, the Boomers accounted for 16,38%, which sums 7,904,742 (4,275,703 female and 3,629,039 male) raging between 55 to 75 years of age. The underlying question, and the one that the authors intend to answer, is Are Colombian Boomers like those in Europe and the US? In trying to answer this conundrum as best they can, an adaptation of the Rokeach's Personal Values Survey is employed, which is combined with another set of questions designed by the authors that identifies personal and familiar characteristics of the respondents by means of a non-probabilistic sample technique.