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What is Reverse Innovation

Leadership Perspectives on Effective Intergenerational Communication and Management
Reverse or trickle innovation, an innovation seen or used in poor or developing countries before spreading to industrialized countries, is the process of repackaging low-cost products developed for poor countries into low-cost innovative products for developed countries.
Published in Chapter:
Sustainable Eco-Innovation: Some Points to Ponder
Fatma Ince (Mersin University, Turkey)
DOI: 10.4018/978-1-6684-6140-2.ch002
Abstract
In today's world where technological dynamics are changing, it is necessary to take sustainable steps beyond understanding the interaction of humans and nature. One of the keys to sustainability is that future generations are part of innovative solutions that balance nature and humans. Permanent steps must be taken with the complex nature of the interaction to lead structures that integrate human and environmental systems. Therefore, this chapter discusses ecological leadership and sustainability through innovative solutions, including for future generations. In this way, the nature of socio-ecological systems can be understood more clearly, and attention can be drawn to the steps to be taken for conscious development.
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More Results
Towards a Classification Framework for Concepts of Innovation for and From Emerging Markets
The development of new ideas and products in and for emerging markets, which will be introduced equally in developed markets. Focus on the flow of innovations from emerging markets to developed markets as compared to the predominant and historical flow from developed markets to from emerging markets.
Full Text Chapter Download: US $37.50 Add to Cart
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