What is Quick Response Codes (QR)

The new technologies modify both customer behavior and corporate approach to retail process, by changing both the way consumers access and consumption of information. In this scenario, a huge number of “contactless technologies” is emerging as the most promising direction for supporting automatic payment and self-checkout. Similarly, ubiquitous retailing is acquiring importance in the current competitive scenario, based on ubiquitous computing (or ubiquitous access to information). As a consequence, these innovations are removing the boundaries of the physical space and pushing retailers to redefine the traditional business model and practices. The aim of this chapter is to provide a comprehensive framework of this new competitive scenario, starting from the most innovative technologies in retail domain with emphasis on the new ubiquitous ones, and shed lights on the future of the (technology-enriched) places of shopping.