What is Public Opinion

While terrorist incidents are physically, psychologically, and financially costly, they also provide targeted governments with a window of opportunity to engage in public diplomacy in the international arena. In the wake of terrorist attacks, leaders of the targeted countries can try to use media outlets to convey intentionally crafted messages and framing strategies, described generally as public diplomacy, to foster dialogue and shape international public opinion. The success of public diplomacy, however, depends on how far these national messages reach, and how effective they are in swaying international public opinion. Drawing on national and international news sources, this study conducts a framing analysis of 40 new stories covering the Reina nightclub terrorist attack, which took place in Istanbul on New Year's Eve of 2017. It analyzes the similarities and differences in the national versus international media coverage of the incident and discusses their implications for the effectiveness of Turkish public diplomacy.