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What is Product Knowledge

Encyclopedia of E-Commerce Development, Implementation, and Management
Information provided by the 3D product presentation which facilities users’ decision making.
Published in Chapter:
The Role of 3D Product Presentation in Enhancing Virtual Experience Realms: The Case of Consumer Responses towards Online Apparel Retailers
Raed S. Algharabat (The University of Jordan, Jordan)
DOI: 10.4018/978-1-4666-9787-4.ch121
Full Text Chapter Download: US $37.50 Add to Cart
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Artificial Intelligence-Enabled Education Marketing in an Emerging Bioeconomy
The key information used in the product evaluation and purchasing decision making process.
Full Text Chapter Download: US $37.50 Add to Cart
Live Streaming Meets Online Shopping in the Connected World: Interactive Social Video in Online Marketplace
The amount of accurate information about the products including the alternatives and product features that consumers believe they know.
Full Text Chapter Download: US $37.50 Add to Cart
Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge
The amount of accurate information about the products including the alternatives and product features that consumers believe they know.
Full Text Chapter Download: US $37.50 Add to Cart
Internet of Things in Online Business: Towards a Conceptual Framework of Online Customer Behavior
Information about the features, functions, process, and usage of the goods and services offer to the customers.
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