What is Post-Soviet

The third chapter encompasses a wide variety of subjects related to media awareness and audience's conscious and subconscious perception of media. Discussed are the context layers of usually neglected types of media such as advertisement, music videos, and video games and their place in universal codes of media is established through articulated cases and industry status changes with the arrival of world wide web and other globalization tendencies. Additional cases represent importance of such second-tier media in international political communication, serving as a reason to dwell on political context in specialized media in general. The chapter serves as a gateway to all following chapters, crossing over in some of the represented cases and showing the interconnection of different layers in universal codes of media in international political communication.