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What is Peer Comment

Chapter 145

Encyclopedia of E-Commerce Development, Implementation, and Management

The product reviews and comments by peers in one’s social virtual community.

Published in Chapter:

The Influence of Social Media Data on Online Purchase: A Study on Relative Advantage of Social Commerce

Ree Chan Ho (Taylor's University, Malaysia) and Kalai Vaani Rajandram (Taylor's University, Malaysia)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 12

DOI: 10.4018/978-1-4666-9787-4.ch145

Full Text Chapter Download: US $37.50 Add to Cart

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