What is Micro, Small, and Medium Enterprises (MSMEs) in Indian Context

Interest in entrepreneurship and the startup movement has increased a growing debate and research regarding innovation in many avenues, including business models. Many startups, nationally and internationally, are doing exceptionally well, and it is obvious that they are highly inclined towards innovation in various dimensions of their business. Innovation is otherwise also necessary in the changing environment of the contemporary business world. Many startups have designed novel business models for new organizations or reconfigured existing business models. This chapter will focus on the aspects of the requirement of innovation-oriented leadership in business and how it leads to an effective business model. The authors will also discuss the critical role played by innovative approaches in setting up a new business venture. Additionally, the chapter will discuss the stories of successful Indian startups and how innovative leadership contributed towards startups.