What is MERCOSUL

This chapter discussed how companies in the 21st century need to simplify their internal processes in order to become competitive in the external market and foster productivity. The authors focus the discussion in Brazil, an emerging economy that suffers the effect of globalization (as much as other developed economies) but, at the same time, is plagued by structural factors that hinder the country's competitiveness, a concept that is referred to as “Brazil cost.” The chapter suggests a possible framework to address the need for simplifying the company's internal context and driving performance in order to fight the growing external complexity.