What is Masculinity

The European textile and clothing industries are among the best examples for global level business. The communication between people with different customs and cultures, which occupy different levels of the hierarchy in any company, requires cross-cultural competence and management abilities. The aim of the present chapter is to apply Hofstede's model and its national cultural dimensions to show its applicability in the cross-cultural management of the European textile and clothing industries. Hofstede's cultural dimensions could be a very important starting point for the managers at all levels of the companies' organizations as they give important knowledge of organizational responsibilities, job satisfaction, the interrelationship between workers and managers, communication style, leaderships and possible conflicts.