Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Marketing Intelligence

Chapter 17
Handbook of Research on Technology Adoption, Social Policy, and Global Integration
It is the systematic collection and analysis of information about competitors, market trends, and developments in marketing environment.
Published in Chapter:
Marketing Information System
Amir Ekhlassi (University of Tehran, Iran) and Ehsan Alinaghian (University of Tehran, Iran)
Copyright: © 2017 |Pages: 22
DOI: 10.4018/978-1-5225-2668-1.ch017
Abstract
Increasingly, business leaders are viewing market information not only as an input for making better decisions but also as an important strategic asset. Marketing Information may prove to a business's chief competitive advantage in many business sectors. Competitors can copy each other's products, processes, procedures, and technologies, but they cannot duplicate the marketing information and intellectual capital. Marketing Information System primarily serves the company's marketing and top level managers, but it may also provide information to external partners, such as suppliers, partners, distributors, or marketing services agencies. A good Marketing Information System balances the information users would like to have against what they really need and what is feasible to offer and the cost of obtaining. This chapter explains how a Marketing Information system can be developed in a business? What are the subsystems of a Marketing Information system and their functions?
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 250
Quality Distance Learning Programs and Processes
This term refers to the act of gathering information about a specific audience. Marketing intelligence is an attempt to quantify potential participants for a specific program. The information gathered informs program administrators as to how they might organize the prospective program, as well as who they will be trying to sell the program to directly.
Published in Chapter: Quality Distance Learning Programs and Processes; From: Encyclopedia of Distance Learning, Second Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 16
Smart Store Base Grocery: Facilitating Future Forecasting Profit
The process of gathering, analyzing and disseminating data relating to customers, products and services, experiences and business, for instance, competitor intelligence, product intelligence and market understanding.
Published in Chapter: Smart Store Base Grocery: Facilitating Future Forecasting Profit; From: Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 15
Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society
The process of gathering, analyzing and disseminating data relating to customers, products and services, experiences and business, for instance, competitor intelligence, product intelligence and market understanding.
Published in Chapter: Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society; From: Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 10
Integrating Big Data Analytics Into Retail Services Marketing Management: The Case of a Large Shopping Center in London, UK
A set of accurate information on consumers behavior (consumer intelligence) and competitors’ behavior (competitor intelligence) that supports companies in the decision-making process to identify market opportunities and penetration strategies.
Published in Chapter: Integrating Big Data Analytics Into Retail Services Marketing Management: The Case of a Large Shopping Center in London, UK; From: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Involves the systematic gathering and analysis of information related to market trends, competitor activities, and consumer behavior. It aids organizations in making strategic decisions and staying responsive to dynamic market conditions.
Published in Chapter: Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation; From: Contemporary Trends in Innovative Marketing Strategies
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business
Everyday data, pertinent to an organization's marketing endeavors, becomes a valuable resource when gathered. This information can undergo analysis, enabling informed decisions about competitor actions, product strategies, consumer trends, and market opportunities.
Published in Chapter: A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business; From: Marketing Innovation Strategies and Consumer Behavior
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR